Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr.

Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community. Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.

We’re refining our product and expanding our reach to empower even more families. We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change. We’re hiring an Account Executive to lead and grow our institutional and enterprise partnerships at Good Inside.

You’ll work closely with our Revenue and Marketing leaders and cross-functional teams to bring Good Inside’s evidence-based parenting content to companies that are ready to do more to support their employees. This is a high-ownership, high-impact role with significant room to shape strategy and build something new. This is a hybrid role and requires 3 days per week in our Midtown Manhattan office.

What You’ll Own Lead end-to-end B2B sales cycles, from prospecting and outreach through contract negotiation and close. Work closely with Marketing, Product, and Content teams to develop compelling B2B materials, case studies, and proposals that speak to institutional buyers and demonstrate Good Inside’s impact. Own the full B2B pipeline, build and maintain a healthy funnel, track key metrics, and report on revenue performance and forecast accuracy to senior leadership.

Oversee onboarding, account management, and renewals for key accounts, ensuring partners successfully integrate Good Inside content and renew and expand their engagement over time. Collaborate with the leadership team to refine our B2B go-to-market strategy, define ideal customer profiles, and develop scalable sales playbooks. Use CRM tools to manage pipeline, track outreach activity, and surface actionable insights that inform sales strategy.

Support exploration of new verticals, partnership models, and revenue opportunities, including co-branded programs, white-label content licensing, and group membership arrangements, to expand Good Inside’s B2B reach. Your Skills Experience 3+ years of B2B sales experience, ideally in health wellness, media, edtech, or a consumer brand with an institutional offering; demonstrated track record of hitting or exceeding revenue targets.

Benefits

, L D decision-makers; you know how to build relationships across complex organizations and navigate multi-stakeholder buying processes. High-ownership operator who can build from scratch. You’re energized by ambiguity and comfortable creating structure, playbooks, and processes where none yet exist.

Strong communicator and storyteller who can translate Good Inside’s mission and methodology into a compelling value proposition for institutional buyers. Data-driven and analytically minded: you use metrics to prioritize your efforts, manage your pipeline rigorously, and continuously improve conversion rates.

package 401k + Company match Time off to recharge Hybrid work environment A high-ownership, high-performance, high-collaboration culture

What We Offer

Annual base salary for this role will be $100,000-110,000 + Commission Company Equity Comprehensive

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job.