Senior Social Strategist Department: Social Strategy Location: London, Sea Containers Contract type: Fixed-Term (12 months) Full Time/Part time: Full Time Reporting into: Group Head of Strategy The Role As a Senior Social Strategist, you will sit at the absolute intersection of cutting-edge technology, entertainment, sport, and modern culture. Working across our portfolio, you will have the unique challenge of shaping the social presence for two of the world’s most dynamic brands: our flagship AI platform and Pixel. Crucially, both our AI platform and Pixel operate with a challenger brand mindset.

We aren't here to follow the category playbook, copy and paste formulas, or do what’s safe. On our AI platform, you will help navigate the absolute frontier of generative AI, disrupting traditional ideas of creativity. On Pixel, you will dive into the heart of pop culture, lifestyle, and passion points—redefining how a hardware brand shows up around major sponsorships, from the drama of Love Island to the tribal energy of Arsenal, Liverpool, and the England national teams.

This role is built for a sharp, agile strategist who relies on original thinking to challenge the status quo and capture the internet’s attention. The Reality: Hands-On Craft over Pure Theory This is a role for a dedicated practitioner, not a hands-off theorist. You must love rolling your sleeves up, getting your hands dirty, and getting deep into the daily mechanics of social execution.

You have a granular, native understanding of modern social channels, algorithms, and formatting. You are energized by the craft of making—working closely with creators, production teams, and PR partners to ensure unconventional strategies smoothly translate into scroll-stopping content. You don't just hand off a brief; you steward the work through the messy and exciting process of real-time optimization, distribution, and community engagement.

The Challenger Mindset: We are looking for an original thinker who inherently rejects the standard industry template. You don't look at what competitors are doing just to duplicate it. Instead, you bring an innate curiosity and a desire to think differently, rewrite rules, and find completely fresh angles to position our brands ahead of the curve.

The Thrill of the Speed: This is a fast-paced, highly dynamic environment. We are looking for someone who finds speed energizing and liberating rather than overwhelming. Because culture and technology evolve daily, you must thrive on rapid iteration, live prototyping of ideas, and the autonomy to pivot at the speed of the feed.

The Polymath’s Perspective: Your finger is firmly on the pulse of the digital zeitgeist. You effortlessly navigate the worlds of global football, lifestyle, travel, and mainstream entertainment, while possessing a genuine curiosity for how generative AI can be creatively weaponized to disrupt consumer behaviors. Core Pillars of Responsibility Disruptive Channel Architecture: Translating high-level brand visions and massive sponsorship properties into concrete, platform-native social strategies.

You know exactly how to architect a modern campaign across TikTok, YouTube, and Instagram, using the formats in unexpected ways that break the mold of typical brand content. Agile Creative PR Partnership: Serving as the daily strategic anchor for creative teams and makers. You champion different ways of thinking during the collaborative process of drafting, testing, and refining ideas on the fly, ensuring our content fuels a wider, earned PR news cycle.

The Challenger Creator Ecosystem: Nurturing and expanding an elite network of creators, cultural figures, tech-pioneers, and athletes who themselves think differently. You will collaborate directly with them to show—rather than just tell—the disruptive power of our AI technology and the distinct style of Pixel.

Who You Are

You are a grounded visionary with a sharp blend of rigorous strategic thinking and a deep love for exe