About The Role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an Influencer Marketing Manager to lead and optimize the brand’s reach.

Compensation

–in addition to being a thought leader for Lola’s digital marketing efforts broadly. You will work closely with the creative and marketing teams to elevate the brand’s influencer marketing strategy. Lola Blankets is a small but growing team – giving lots of opportunity to plug in across functions and grow with the company.

: ShopMy LTK campaigns) Own influencer contracts negotiations, partnering with legal to make sure creators are FTC compliant Work closely with Performance Marketing to find source influencers who can create dedicated whitelist content Set and track social media key performance indicators (KPIs) for influencer marketing - emphasis on dividing campaigns by brand awareness sales driving campaigns Work closely with Influencer Social Director on influencer collaboration product strategy and PR Be the main point of contact for all influencers and focus on building relationships with creators (communicate via DMs, email, etc) Work with Senior Community Ambassador Manager on gifting creators Organize influencer PR events (3-5 per year) Work with external vendors to create high caliber influencer PR package Act as a thought leader for paid digital marketing broadly, including platforms such as Facebook, Instagram, Pinterest, and TikTok This role will report to the Director of Influencer Social. It will be hybrid with 3 days per week in either our NYC or Utah office.

Responsibilities

Own Lola’s paid influencer partnerships, leading in sales calendar, identification, outreach/recruitment, contracting, onboarding, and

Qualifications

Bachelor's degree in Marketing, Communications, or a related field 4+ years of experience in influencer marketing, with a focus on campaign management and strategy development Experience managing a team Strong creative and critical thinking skills, and a proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales Experience working with paid advertising teams and working with influencers across a variety media platforms: IG, FB, TikTok, Podcast marketing, etc.

What We Offer

Competitive base salary and annual bonus based on company and individual performance 21 days paid vacation + all federal holidays (except parts of Thanksgiving 🙂) Full health

Benefits (Health, Dental, Vision, Mental)

16 weeks paid birth parent leave; 8 weeks non-birth parent leave 55% off Lola Blankets for friends and family Opportunities for career growth within Lola Blankets