Director of Product, Identity

Innovid is the leading independent omnichannel ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-gardens, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing.

‍ We are proud to lead the industry with our innovation, intelligence, and independence as the company best-suited to power the future of advertising. The Director of Product Management, Identity will serve as the strategic visionary and business leader driving the future of Innovid’s global Identity solutions. Identity is the foundation powering our data-enriched, omnichannel ad delivery, personalization, and measurement products.

In this role, you will be responsible for defining the overarching multi-year Identity roadmap that enables Innovid’s Ad Management and Ad Measurement portfolios to aggressively capture market share and scale revenue streams. Navigating an increasingly competitive market and a rapidly changing privacy and identity landscape, you will lead a high-performing product team, forge high-impact strategic partnerships, and serve as an industry thought leader. You will have a deep mastery of the identity space, interoperability between 1st and 3rd party data sets, and a comprehensive understanding of the media planning/buying ecosystem, CTV/linear TV measurement, and the broader AdTech sector.

What You Will Do

: Strategic Vision Vision Ownership: Define, champion, and own the multi-year strategic vision and roadmap for Innovid's Identity portfolio. Set the corporate-level direction and hold ultimate accountability for execution using corporate OKRs and value-driven commercial metrics. Team Leadership Mentorship: Hire, lead, and develop a high-performing team of product managers.

Establish a culture of excellence, high intellectual curiosity, and continuous professional growth. , cookies, device IDs). Strategic Partnerships Commercialization: Collaborate with business development and corporate development to leverage, monetize, and scale existing data assets.

Identify and structure key data partnerships and integrations to grow available assets and build high-value marketplace solutions. Executive Collaboration Influence: Act as a critical bridge between senior leadership, engineering, commercial teams, and external stakeholders.

Requirements

, and commercial impact to the executive team and board-level leaders. ) to understand macro trends, drive adoption, and evangelize Innovid’s Identity position in the marketplace. What You Will Need: Proven Product Leadership: At least 10+ years of relevant Product Management experience, with a minimum of 3-5 years managing and scaling high-performing product teams, preferably within AdTech, MarTech, or high-growth B2B SaaS environments.

Deep Identity Expertise: Expert-level knowledge of the digital identity ecosystem, including clean rooms, ID graphs, privacy regulation (GDPR, CCPA/CPRA), 1st and 3rd party data interoperability, and cookieless attribution methodologies. Commercial Business Acumen: Proven track record of launching and commercializing B2B SaaS or data products that have driven significant adoption and multi-million dollar revenue growth.