Paid Social Strategist

ABOUT US We are Disturbia; a fast growing, independent UK fashion brand specialising in alternative & sub-culture fashion, with an aim to harness the spirit of authenticity and individuality. Our story is about evolving and disrupting the ordinary. Founded in 2003 by creative graduates Frank and Helen, we look to disturb the suburbs’ with authentically unconventional attire for those drawn to the strange and unusual.

Disturbia has since amassed a devoted following worldwide, attracting musicians, artists and free spirits alike. Over 20 years later, we are an ever-growing team across offices in Northumberland (HQ) and East London. Our in-house team of creatives, do-ers, dreamers, and makers work collaboratively to create unique products and to deliver an exceptional customer experience for those who dare to stand out from the crowd.

THE ROLE Paid social is our primary acquisition channel and we are looking for an enthusiastic Paid Social Creative Strategist to join our team to drive our creative marketing strategy forward. We are looking for someone obsessed with the social media landscape and equally interested in developing creative frameworks as learning from data insights and performance. Develop high-performing paid social creative concepts, hooks and messaging that resonate with target audiences and drive customer acquisition.

Write clear, conversion-focused creative briefs and scripts, providing the production team with actionable direction from concept through to execution. Own the creative testing roadmap, developing hypotheses, prioritising new opportunities and maintaining a consistent pipeline of experiments across formats, angles, and customer type. Partner closely with the creative team, providing feedback and guidance to ensure assets are executed to a high standard and optimised for performance.

Identify emerging consumer trends, cultural moments and platform innovations, translating insights into timely creative opportunities. Maintain creative planning and production schedules to ensure a steady flow of new concepts and assets aligned to trading priorities and channel demand. Lead the paid social creative strategy across Meta, TikTok and YouTube, supporting customer acquisition, revenue growth and category level targets.

Evaluate creative performance using metrics such as CTR, Thumb-Stop Rate, CVR, CPA, ROAS etc. to identify opportunity to scale, iterate or retire creatives. Drive ongoing optimisation through structured testing throughout the user journey and across markets, placements, and landing page experiences.

Produce regular performance reporting and actionable insights, helping to shape future creative direction and channel strategy. Stay ahead of platform developments and best practices, ensuring Disturbia remains at the forefront of paid social innovation. Work closely with Creative, Brand, E-commerce and Growth teams to align paid social activity with wider business objectives, product launches and marketing campaigns.

Champion a test-and-learn culture, sharing insights and best practices to continuously improve creative effectiveness and campaign performance. Stay ahead of platform developments and best practices, ensuring Disturbia remains at the forefront of paid social innovation. Work closely with Creative, Brand, E-commerce and Growth teams to align paid social activity with wider business objectives, product launches and marketing campaigns.

Champion a test-and-learn culture, sharing insights and best practices to continuously improve creative effectiveness and campaign performance. 3-5 years in paid social creative strategy - Meta, TikTok and YouTube specifically. You’ve built, tested and iterated creative at scale and understand what makes each platform tick.

A track record of data-driven creative that delivered measurable results. Deep understanding of creative testing, audience strategy, and the paid social performance funnel. g.