Digital Shelf SEO & GEO Manager

, a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough.

But that’s what makes the journey worthwhile. So, lace up your boots and let’s tackle the climb together. com .

Position Summary / Objective As a key member of the global eCommerce organization, the Digital Shelf SEO GEO Manager is the enterprise leader responsible for leading MadeGood brand discovery and conversion across search engines, LLM’s, retailer digital shelf environments. This role partners closely with MarTech, IT, brand, multiple agency teams to ensure item attributes are accurate, PDP’s are compliant, content is compelling, and continuous optimization efforts are in place. com, this individual will also lead agentic commerce capability development to improve brand discovery and consideration at scale.

This includes (but is not limited to) ensuring structured content, metadata, and workflows enable scalable optimization across product listing pages within eCommerce platforms. Finally, the Digital Shelf SEO GEO Manager will function as the digital shelf SME leading diagnostic reporting competitive intelligence via Profitero, Stackline, and various other reporting tools. They will play a vital role in delivering executive-level performance insights, along with analytics support behind robust PDP test learn plans.

This is a high-impact role in a high-growth business with influence on both near-term performance and long-term channel evolution.

Responsibilities

PDP Management Lead product content publishing and syndication effort across retailer websites including Amazon, Walmart, Costco, Sam’s Target, Kroger, Instacart, Albertsons, Thrive, etc. Maintain accurate product listings, images, enhanced content, attributes, R R’s, nutritional information. Define and drive structured content standards (metadata, taxonomy, schema) to enable scalable content reuse, consistency, and optimization across DAM, PIM, and CMS ecosystems.

Content Optimization Leverage digital shelf analytics and competitive audits to inform SEO / GEO roadmap incl. product titles, descriptions, feature bullets, keywords. Support development and execution of A+ content and onsite brand shops in partnership with commerce marketing manager and brand teams.

Drive digital shelf GEO performance through analytics, competitive benchmarking, and rapid testing of evolving SEO, GEO, and Agentic capabilities. Digital Shelf Analytics Lead periodic reporting and analysis to inform digital diagnostics across content health, content accuracy, holistic share of search, availability, and ratings reviews Onboard new digital analytics platforms to augment existing tech stack and broaden MadeGood’s visibility to online traffic and conversion performance.

Qualifications

Bachelor’s Degree 5+ years of progressive technical experience in digital shelf management with demonstrated impact on driving SEO, PDD conversion improvement, organic visibility and/or AI search outcomes. Deep experience with digital shelf tools such as Salsify, Profitero, Syndigo, Stackline, Amazon Vendor/Seller Central. Experience with structured content, metadata, taxonomy, and platforms such as DAM PIM.

CPG experience preferred.