Director, Product Management, Registry

What the Role Is Registry is the heart of Babylist – and the primary way in which we help growing families feel prepared and confident during one of the most consequential transitions of their lives. It is also the acquisition and commercial engine that powers the rest of our business. We're hiring a leader to own it.

This role is the durable commercial and product owner for the Registry experiences. You are accountable for the strategy, vision, KPIs, and quality bar. You take bold bets, knowing how to push past safe incrementalism on a mature surface and make the case for step-function moves — and you know how to sequence them so the team isn't betting the business on any one, prioritizing speed to learning.

You are the steady advocate for what's right for the customer and what will compound for the next decade. You are the person the rest of the company looks to when a question about Registry has to get answered. You are also an AI-enabled builder.

This is a dual job. Own Registry the way the best product leader would: deeply, commercially, with a high bar and a strong point of view. And help Babylist make the transition into AI-native product development.

We are looking for someone who is energized by both halves — and probably frustrated by jobs that only let them do one. This role reports to the VP of Consumer Product, and is an important member of the cross-functional Consumer Tech Leadership team. You will lead a team of 3–4 Product Managers, as a player-coach, and partner closely with stakeholders across the entire organization.

Who You Are

You are a demonstrated company-level product leader with a track record of owning a complex consumer products end-to-end. You have held Principal/Director, Sr. Director PM or VP roles.

You have done the work at meaningful scale and have the scar tissue to prove it. You bring: Strategic foresight. You see around corners.

You can articulate where Registry should be in 6, 12, and 24 months, and you can define the path from here to there. You hold a strong, opinionated view of the product, and you know when to update it. Deep customer expertise.

This is the irreplaceable PM contribution in a builder world, and it has to be a genuine strength. You know how to understand and co-create with users, and you bring deep curiosity and customer obsession into every decision. You bring concrete evidence (both qualitative and quantitative) into decisions.

You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith. Commercial ownership. You are fluent in the business.

You read P&Ls, you can defend a unit economics model, and you understand how Registry monetizes through both 1P and 3P channels. You partner with finance and data without needing them to translate. Outcome ownership.

You don't celebrate shipping — you own impact. You design measurement into product thinking from day one, run hypothesis-driven experiments, and lead clean persist/pivot/stop decisions after launch based on evidence, not momentum. Force multiplier.

You are a force multiplier. You bring sharp problem framing, tight scoping, and crisp communication that makes engineering and design faster — not slower. Quality and craft as standards.

You own the quality bar for Registry and the principles by which everyone else builds. You have sent teams back to the drawing board and killed features, and you know how to do it without breaking trust. Technical fluency.

You might have a CS degree or started your career as a developer. You might have been an early PM at an early-stage company, where the line between "product" and "build" was always blurry and you handled both. You might just have a portfolio of things you've built that demonstrate self-taught skills.

The context matters less than what it taught you about feasibility, tradeoffs, and getting something real into the world. Adaptability to change. The next 18 months will not look like the last 18.