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EY — Toronto, Ontario
Field and ABM Manager Trolley is growing quickly and we are hiring for a full-time Field and ABM Manager to join our team. About Trolley Trolley is the payouts platform for the internet economy. Our vision is to unlock the collective economic opportunity of the internet – for everyone – by building a truly global payouts ecosystem.
Through our powerful platform and API, Trolley enables businesses to reach people from all corners of the world and offer creators, on-demand workers, and suppliers the ability to bring their specialized talents to a global market. Businesses use Trolley to automate and manage payouts, collect recipient tax and banking information, and mitigate fraud and risk. It is the go-to payouts solution for hundreds of businesses like Canva, Soundcloud, and Envato, ensuring creators, artists, and suppliers get paid efficiently.
Trolley has processed millions of payments, supporting musicians, artists, makers, vendors, and suppliers worldwide. Reports to: Director, Demand Generation Interview stages: preliminary/recruiter interview, hiring manager interview, case study + presentation.
About The Role
We want to build relationships that convert and accelerate pipeline within our most valuable accounts. This is a highly strategic and collaborative role focused on seamlessly blending the digital precision of Account-Based Marketing (ABM) with the high-touch, offline impact of Field Marketing. You won't just execute; you will be the architect of our offline and ABM motion, establishing the foundational event strategy, building scalable playbooks, and defining the measurement frameworks that prove ROI.
You will work backward from target account pipeline goals to build integrated campaigns where pre-event digital outreach, bespoke in-person VIP experiences, and hyper-personalized follow-ups work together to win our most critical accounts. You own the full account journey—from tiering and targeting to local market activations and post-event pipeline acceleration. Your Standard Week: 60% Strategy Execution: Defining our overarching event strategy, building repeatable playbooks, designing multi-channel ABM campaigns, and orchestrating targeted field activations.
25% Sales Alignment Syncs: Cross-functional coordination with Sales and SDRs to map buying committees, review Target Account Lists (TALs), and drive event registration and follow-up. 15% Data Reporting: Establishing measurement approaches, tracking account-level engagement, and optimizing spend based on performance. What You'll Be Doing Strategy Playbook Development: Define the overarching event and ABM strategy from the ground up.
Build repeatable, scalable playbooks that standardize our approach to VIP dinners, roadshows, and trade show activations so they can be executed flawlessly and repeatedly. ABM-Driven Field Events: Design and execute executive engagement programs, VIP experiences, dinners, roadshows, and strategic event activations that create meaningful interactions with target accounts and accelerate pipeline. Integrated Campaign Ownership: Build end-to-end plays where digital ABM efforts (ads, personalized landing pages, direct mail) drive attendance to field events, and field events act as a springboard for accelerated sales conversations.
Account Targeting Orchestration: Collaborate closely with GTM Ops and Sales leadership to define and prioritize Target Account Lists (TALs), develop account engagement plans, and orchestrate personalized outreach across buying committees. Pre- and Post-Event Strategy: Ensure no event stands alone. Develop rigorous pre-event outreach to drive the right executive buyers to our footprint, and build structured, automated post-event ABM campaigns to keep the momentum going.
Data, Measurement Insights: Define our measurement approach to track account penetration, pipeline velocity, and ROI of field/ABM investments.