Manager, Data & Insights, Email Marketing

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries.

It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About The Role

, Mission or Department Overview The New York Times is looking for a Manager, Data Insights, Marketing. As part of the Data and Insights Group (DIG), you will join a large community of accomplished data analysts who partner with Product, Engineering, and Design teams across the business. You'll work on our Owned Media Analytics team to help hit quarterly and long-term subscriber acquisition goals and engagement goals from channels such as Email, Display, Audio, and Print.

More specifically, you'll help monitor and evaluate NYT's owned Marketing efforts. You'll also have the opportunity to conduct generative research to identify opportunities for future improvements. You will report to the Director, Marketing Analytics.

Responsibilities

: You will work with the Media team to build the weekly, monthly, and quarterly narrative of Marketing Email performance. You will build automated dashboards and decks to support this narrative and aid in reporting. You will forecast metrics each year, and help the team optimize the channed to achieve their quarterly and yearly goals.

You will facilitate a continuous experimentation strategy aimed at improving channel and program performance, setting measurable hypotheses, counter metrics, and working with the team to break-down and understand results. You will work with the Machine Learning Science team to test efficacy of different models, and adjust dynamic thresholds based on data. You will work closely with engineers to ensure data accuracy and availability.

You will build relationships across product, marketing, and messaging teams to execute the strategy and vision of the email program. You will support data-oriented analyses, produce insights useful to the business, and present to partners and leaders across the organization You will demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Qualifications

: 5+ years of experience working on data analytics or data science teams where you analyzed time series trends, generated insights that drove decision-making, and developed tools that democratized data for partners throughout the company 1+ year of experience doing marketing analytics or working with email data.

Preferred Qualifications

: Mastery of Python or R 5+ years of experience with digital experimentation 3+ years of working in lifecycle and email marketing, experience with ESPs (Klaviyo, MailChimp, Responsys) Experience using A/B testing to optimize performance, improving deliverability, and turning subscriber data into actionable marketing strategies.

Base Pay Range

, dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.

Benefits

may include medical, dental and vision

s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.