Manager, Data Analytics - Canada

Who We Are

Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible for everyone. With complete prescription pairs starting under $10, Zenni offers adults and children the freedom to see clearly and express themselves through a wide selection of high-quality prescription glasses, sunglasses, protective eyewear, and non-prescription frames - curated with fashion, function, and style in mind. Based in the San Francisco Bay Area, Zenni has redefined the traditional retail model, emerging as the premier destination for online eyewear in the United States while surpassing 70 million frames sold globally.

Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Columbus Crew, Monster Jam, WWE, Team Liquid, and more. Zenni has collaborated with designers and tastemakers on exclusive collections, including Chase Stokes and George and Claire Kittle. com .

About The Role

: Zenni is experiencing rapid growth in the affordable eyewear space, and data is at the core of our success. We are seeking a Manager, Data Analytics with a strong technical background and deep business domain expertise to partner closely with our Engagement Marketing team. In this leadership role, you will bridge the gap between complex data architecture and strategic marketing initiatives.

You will be responsible for translating large datasets into clear, actionable insights, empowering our cross-functional teams to make confident, informed decisions. By building robust data solutions and fostering strong collaboration across departments, you will directly impact our operational efficiency and drive revenue growth. If you are a collaborative leader who excels at leveraging data to solve real-world business challenges, this could be the next move for you!

This is a remote role overseeing a team of 2 and reporting to the Sr. Director of Data Engineering.

Responsibilities

: Champion data literacy: Provide ongoing training and support to the Engagement Marketing team, ensuring complex data concepts are seamlessly communicated and understood. Drive cross-functional alignment: Act as the strategic bridge between the Data and Engagement Marketing teams, streamlining communication to boost operational efficiency and collaboration. ,Google, Tik Tok, Meta) to optimize ad delivery and AI performance.

Ensure data integrity: Own the lifecycle of data feeds, encompassing validation, monitoring, testing, and proactive alerting, to guarantee uncompromising data quality and reliability. Define success metrics: Partner with functional teams to establish a shared, accurate understanding of the core metrics that drive organizational performance. Shape the data roadmap: Lead the strategic planning for the data team, ensuring technical initiatives directly align with Zenni’s overarching growth objectives.

Innovate continuously: Stay at the forefront of modern data engineering technologies and industry trends to evolve our strategy and keep our technical capabilities competitive.

Qualifications

: Bachelor’s degree in Computer Science, Machine Learning, Engineering, or a related technical discipline. 8+ years of dedicated experience in the data area, coupled with at least 3 years navigating the fast-paced e-commerce landscape. Deep business domain knowledge across key marketing functions, including but not limited to Performance Marketing, Lifecycle, and Brand Marketing.

Hands-on experience implementing marketing measurement methodologies, including Last-Touch, MTA, incrementality testing, MMM, and CVR measurement frameworks. Extensive experience designing data architecture, performing complex data modeling, and building scalable ETL/ELT pipelines for centralized data warehouses.