Join the Market Leader in Electric Power Data and Analytics Solutions The electrical grid is the largest and most complicated machine ever built. Yes Energy’s industry-leading electric power trading analytics software provides real-time visibility into the massive amount of data generated by the North American electrical grid daily. Our unique and innovative view of the data informs real-time trading decisions and mid-to-long-term investment decisions that keep utility prices low, support the energy transition, and keep the grid running.

It’s both challenging work and work with a purpose. Be a part of our successful, growing business during international transformation. Position Summary We are seeking a Senior Content Marketing Manager to lead the strategy, development, and execution of content across the full customer lifecycle.

This role owns Yes Energy’s content engine—translating business priorities, customer insights, and go-to-market strategy into compelling, high-impact content that drives pipeline, engagement, and customer growth. Working closely with the Director of Customer Marketing, you will be responsible for bringing our content strategy to life, ensuring consistency, quality, and measurable business impact across all channels, including our social media presence. This role is ideal for an experienced content marketer who has worked in the energy, electric power, utilities, commodity trading, or financial markets industries.

Requirements

: Up to 10% Primary

Responsibilities

Own the development and execution of an integrated content strategy that supports demand generation and customer retention. Translate complex power market concepts and product features into high-impact thought leadership, blog posts, case studies, and whitepapers. Drive Yes Energy’s social media presence, developing platform-specific strategies to increase brand reach and community engagement.

Manage the editorial calendar and content workflow, ensuring a consistent brand voice and high quality across all outputs. Collaborate with subject matter experts (SMEs) across the organization to extract insights and turn them into compelling narratives. Partner with the Demand Generation team to create content that optimizes the buyer journey and improves conversion rates.

Build and maintain a reporting framework to measure content performance, including organic traffic, engagement, and contribution to pipeline. Leverage AI and automation tools to improve content discoverability, operational efficiency, and performance. Oversee SEO strategy for content, ensuring all assets are optimized for search rankings and visibility.

Minimum Qualifications

5–7+ years of B2B content marketing experience, including experience marketing to the energy, electric power, utilities, commodity trading, financial markets, or another highly technical B2B industry. Proven experience owning and executing a full-funnel content strategy, not just contributing to individual assets. Portfolio showcasing long-form thought leadership, technical writing, customer stories, whitepapers, research reports, or market commentary for technical B2B audiences.

Demonstrated success in creating content that drives measurable business outcomes (pipeline, engagement, customer growth). , SEMrush).

Preferred Qualifications

Strategic Influence: Leads through expertise and initiative, shaping cross-team outcomes and building coalitions around a shared content vision. Problem Solving: Frames and solves complex content challenges, designing durable editorial solutions that align with business strategy. Systems Thinking: Understands how content, technology, and data interact to drive scalable GTM solutions.