PR Vice President (New York/LA)

Who We Are

: PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.

Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent. PURPLE doesn’t follow the cultural zeitgeist, we create it.

Who You Are

: PURPLE is seeking an ambitious Vice President to join our Lifestyle team. As Vice President, you will be responsible for overseeing a portfolio of luxury lifestyle clients, leading strategic direction, cultivating media and influencer relationships, mentoring high-performing teams, and driving business growth. This is a key leadership role within the agency — one that demands a well-connected media strategist with exceptional client management experience, team-building skills, and a deep understanding of the luxury lifestyle sector.

The ideal candidate will have a strong track record of developing high-impact campaigns and delivering results that align with brand and business objectives. Strategic & Client Leadership Serve as the senior strategic lead for key lifestyle accounts, ensuring campaigns are forward-thinking, integrated, and aligned with client goals. Develop and implement long-term communications strategies that drive awareness, cultural relevance, and commercial value.

Provide trusted counsel to clients, serving as their strategic partner across brand communications, campaign development, and reputation management. Oversee campaign planning, creative direction, press strategy, event programming, partnership activations, and brand storytelling. Collaborate with senior leaders to identify opportunities for innovation and growth within the Lifestyle team.

Team Management & Mentorship Manage the Lifestyle team, fostering an environment of creativity, accountability, and excellence.

Responsibilities

across accounts; ensure teams are structured for both efficiency and development. Lead by example, supporting staff development through consistent feedback, mentorship, and performance management. Media, Influencer & Industry Relations Maintain strong, senior-level media relationships across lifestyle, culture, and consumer publications.

Lead influencer strategy and partnerships, ensuring campaigns are socially led where relevant and engage the right cultural voices. Actively engage with the wider cultural and lifestyle landscape to stay ahead of trends, opportunities, and shifts in consumer behaviour. Operational & Financial Leadership Ensure efficient management of budgets, contracts, reporting, and billing across accounts.

Report to the Senior Vice President and Executive Leadership Team on business forecasting, staffing, and financial planning. Lead on new business pitches and organic growth opportunities within your portfolio. Culture & Collaboration Partner with colleagues across divisions and international offices to create integrated, multi-market strategies.

Champion Purple’s culture and values internally and externally — fostering an inclusive, curious, and driven environment.