Job Title: Search Experience and Technical SEO Manager (Contract) Location: Toronto, Canada Duration: 12 months with potential to extend. *This role is Hybrid and will require 2x per week from our Toronto, ON. office About OpenTable: With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc.

(NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. Every employee at OpenTable has a tangible impact on what we do and how we do it.

You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About The Role

: The search landscape is undergoing a generational shift from traditional Search Engines to AI-driven Answer Engines. We are looking for a hybrid Technical SEO and Search Experience Specialist to drive user acquisition and lead generation for our OpenTable for Restaurants B2B website, seamlessly bridging the gap between high-level organic strategy and hands-on technical execution. In this contractor role, you will be responsible for defining our B2B organic discovery strategy across traditional SERPs and emerging AI environments, including Google AI Overviews, ChatGPT, Gemini, and Perplexity.

Strategy is only half the battle: you will be actively executing on-page optimizations to convert search visibility into qualified merchant leads, while directly managing our technical SEO roadmap alongside our web development team. If you are a self-motivated expert who loves driving measurable business growth but is equally excited to dig into crawl reports, write technical dev tickets, and implement schema markup, this role is for you.

What You Will Do

: 1. Core and Traditional Search Strategy Keyword Strategy and User Intent: Conduct deep keyword research, competitor gap analyses, and search intent mapping to identify high-intent, funnel opportunities. Content Clustering and Architecture: Define and execute a robust traditional content strategy, utilizing topical authority building, content hubs, and pillar-cluster models aligned with the customer buyer journey.

On-Page SEO Optimization: Ensure all existing and new landing pages, blogs, and resource hubs are fully optimized for traditional Google search, including featured snippets, heading structures, and metadata. SERP and Competitor Surveillance: Monitor daily keyword rankings and search engine results page volatility to quickly identify and react to competitor movements or search algorithm updates. Content Decay Management: Identify historical content that is losing search visibility and execute optimization plans to refresh and reclaim rankings.

Authority and Link Strategies: Develop and recommend white-hat backlink acquisition frameworks and internal linking structures to improve baseline domain authority and page-level performance. 2. Next-Generation Search Strategy (AEO / GEO / AIO) AI Ecosystem Visibility: Design and execute strategies to maximize our brand's citations, brand mentions, and sentiment within LLM chatbots and generative summaries.

Entity and Machine Interpretability: Identify ways to strengthen our digital footprint and knowledge graph signals, instructing content resources on how to optimize for semantic search and conversational user intent. AI-Assisted Workflows: Leverage generative AI tools to accelerate day-to-day execution tasks, such as generating structured data blocks, drafting initial metadata options, and analyzing large keyword datasets. 3.

Requirements

into clear, actionable development briefs (such as Jira tickets) for our web engineering team.