Who We Are

” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.

Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment.

Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description.

Benefits

, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram .

Who You Are

: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Embedded Developer who will be responsible for designing, writing, and testing firmware for next-generation battery-powered IoT devices that are redefining how fleets track and manage their assets. Working on the GOAnywhere product line — one of Geotab's most strategically significant platforms — you will bring deep embedded expertise, a hands-on builder's mindset, and the intellectual curiosity to solve problems others haven't encountered before.

If you love low-level firmware development and are keen to join an industry leader shaping the future of connected transportation — we would love to hear from you!

What You'Ll Do

: As a Senior Embedded Developer, your key area of responsibility will be developing, testing, and maintaining C-based firmware for Geotab's GOAnywhere asset tracking devices — battery-powered IoT hardware deployed on tractor-trailers and other commercial assets. You will own firmware development end-to-end: from architectural input and implementation to unit testing, integration testing in real and simulated environments, and commercial deployment. Your day-to-day will include sprint-based development tracked in Jira, daily standups with a team of 6–8 developers, and hands-on debugging using hardware lab setups.

You will contribute to code reviews, maintain technical documentation, and actively leverage AI tools to accelerate your development workflow.

Requirements

You will also have the opportunity to mentor interns and junior engineers on the team. To be successful in this role you will be a self-motivated engineer who thrives with ownership and minimal hand-holding, brings a breadth of embedded experience across diverse domains, and approaches problems with practical curiosity rather than narrow specialization. A background in consulting, small-company environments, or non-automotive embedded fields is a distinct advantage.

How you'll make an impact: Develop an in-depth understanding of Geotab IoT device firmware (GOAnywhere, extensible product, asset trackers) and how various modules work.