Marketing Analytics Director

S. Homebuilder. You will create the measurement infrastructure, data models, and insights that connect marketing investment to sales outcomes across every market, driving decisions on media allocation, conversion performance, and margin-aware demand strategy.

You will own the analytics roadmap and serve as a strategic thought partner to help craft data-driven growth marketing at scale. This role will start as an individual contributor, with the potential to build a team when needs arise. Hybrid position 3 days in the office 2 days remote.

Key Responsibilities

Include: Measurement Architecture Data Infrastructure Own the end-to-end marketing measurement ecosystem, from tagging and tracking through attribution modeling and performance dashboards. Build scalable data pipelines and reporting infrastructure that deliver timely, accurate performance visibility at the national, market, and community level. Partner with digital, IT, and sales operations teams to ensure data integrity across CRM, website, media platforms, and closing systems.

Strategic Insights Business Partnership Serve as the primary analytics partner to the SVP of Marketing, translating data into clear strategic recommendations. Develop media budget models that connect spend to pipeline, appointments, and closings, optimizing for both lead volume and margin targets. Lead quarterly and annual performance reviews.

Synthesizing trends, identifying gaps, and recommending course corrections. Provide full-funnel buyer journey analytics, from first digital touchpoint through contract, surfacing conversion drop-off and quantifying opportunity. Attribution Performance Marketing Intelligence Build and maintain multi-touch attribution models that account for the complexity of the homebuying journey, including long sales cycles, offline conversion events, and co-op channel dynamics.

Partner closely with the Director of Performance Marketing to optimize paid media efficiency and measure ROAS at the channel, market, and community level. Develop D360 buyer data utilization strategies that improve targeting, reduce cost per lead, and increase lead-to-sale conversion rates. Team Capability Building Build the analytics team from the ground up: defining structure, hiring, and establishing a culture of rigor, curiosity, and speed.

Uplevel data literacy across the marketing team and across Century Communities. Help channel leads and division marketers to become self-sufficient with performance data. Evaluate and manage analytics tooling, vendor relationships, and platform investments, with an eye toward ROI and capability gaps.

What You Have: Advanced proficiency in SQL and experience with data warehouse environments. Expertise in BI and visualization tools (Tableau, Power BI, or equivalent). Ability to build executive-facing dashboards that drive decisions.

Proven track record of building analytics infrastructure and reporting frameworks from scratch, not just inheriting and maintaining. Hands-on experience with multi-touch attribution, media mix modeling, and connecting offline conversion data (contracts, closings) to digital media signals. Deep working knowledge of GA4, Google Tag Manager, and the broader digital analytics stack.

Experience with CRM data integration (Salesforce preferred) and connecting marketing data to sales pipeline and revenue outcomes. Familiarity with Python or R for statistical analysis and modeling is a plus. Comfortable working with data engineers and technical stakeholders is required.

Your Education and Experience: Bachelor's degree in Statistics, Economics, Mathematics, or Computer Science required, Marketing Analytics, Data Science, or MBA a plus. Equivalent experience with demonstrated technical depth considered.