Manager, Demand Generation Marketing

About Betterment Betterment is a leading, technology-driven financial services company that offers investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days / week in-office, with no required office days during the summer and winter holidays).

About The Role

: Betterment is seeking an experienced B2B Marketing Manager to support the demand generation efforts for our 401(k) sales organization. This individual contributor will help plan, execute and optimize lead generation programs to drive qualified pipeline for Betterment’s 401(k) line of business, with a particular focus on paid media, campaign execution, audience targeting, ABM, and performance optimization. This role is ideal for a hands-on B2B demand generation marketer with a strong paid media background and communication skills who is excited to work across channels, partner closely with cross-functional teams, and drive measurable business impact.

This role is based out of our NYC office. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance.

Compensation

package for employees.

in the form of a company incentive bonus. A Day in the Life: You will help run the day-to-day performance marketing engine for Betterment at Work, with a strong emphasis on paid media, email nurture, and campaign execution. Plan, launch, and optimize demand generation campaigns across paid media, email nurture, digital channels, and event sponsorships to build pipeline for Betterment’s 401(k) sales organization Manage agency relationships , media performance, and budget pacing across SEM, programmatic display, and paid social Own audience targeting, segmentation, and nurture strategy across target-account and lifecycle motions Partner with RevOps on lead routing, scoring workflows, and marketing automation Drive optimizations across lead, MQL, and pipeline metrics Collaborate with business development, sales, creative, product, PR, compliance, etc.

What We'Re Looking For

) Strong written and verbal communication skills; ability to collaborate effectively across marketing, sales, revenue operations, and shared services Experience with budget planning and performance reporting, including MQL tracking and pipeline contribution; comfortable translating data insights into actionable marketing programs Background in 401(k), fintech, or other regulated industries is a plus Join a team built on these core values We change lives Be a part of a community of innovators working to transform financial outcomes for real people.