About us We're Transform. Transform is a fresh alternative to Big Consulting. As an end-to-end transformation partner, we define, design, build and operate systems that solve our clients’ toughest challenges and seize their biggest opportunities.

That often means combining strategy, data, AI, technology, and change management. Sometimes we manage and operate the systems we create; other times, we hand it over for the client to run – standing by to make improvements when things change. It all comes down to making an impact: improving lives, supporting citizens, streamlining workflows, and making the world a better place.

We specialise in public sector and public-facing organisations—from government agencies and local authorities to energy, utilities, transportation and healthcare. We also work for some of the world’s most dynamic brands across automotive, retail, financial services, and consumer goods. We work closely (often on site) with our clients; to deliver impact you are keen to help us build the workforce of the future, we should talk.

We’re all in! That's what gets us out of bed every day. We hope you feel the same.

The Role: We are looking for a Principal Business Analyst to join our growing Product and Delivery practice. As a Principal Business Analyst, you will set the standard for our BA community, providing leadership, guidance, and support to more junior colleagues. You’ll work across a wide range of projects in both the public and private sectors, helping organisations deliver better outcomes for their customers, clients, and stakeholders.

You’ll have proven experience leading teams (including other Business Analysts) and driving improvements in delivery. You’ll be confident “speaking digital” with both specialists and non-specialists, enjoy tackling complex analytical challenges, and be comfortable contributing to business development activities such as tenders and pitches. Expert BA Practitioner Lead the investigation of problems and design of business solutions using a range of research and analysis techniques.

Identify, manage, and mitigate risks and issues. Gather, consolidate, and interpret complex information, presenting it clearly to both business and technical colleagues. Lead the design of solutions using process, workflow, or digital techniques (including BDD).

g. product managers, researchers, service designers, developers, and delivery managers) to contribute effectively. Provide thought leadership within Transform’s BA community, fostering an open culture of knowledge-sharing and best practice.

Bring your own ideas, perspectives, and recommendations, drawing on both professional and personal experience. Lead clients in applying best practice, demonstrate account leadership, and ensure quality throughout delivery engagements. Practice Leadership Role-model the behaviours and attitudes expected across the practice.

Provide line management for junior BAs, supporting their growth and development. Play a key role in BA recruitment, helping attract and assess top talent. Maintain a growth mindset, championing new practices and innovations to keep Transform ahead of the curve.

Contribute to wider business growth through capability and community development, knowledge-sharing, well-being initiatives, proposal development, and brand visibility. Proven track record leading teams to improve how organisations deliver for their stakeholders. Experience mentoring and developing BAs, ideally within a community of practice.

Experience in team growth activities, including recruitment. Ability to oversee and improve BA deliverables and outputs. Deep understanding of Agile methods and experience working in collaborative, multidisciplinary teams.

Skilled in coaching customers on high-quality business analysis processes and techniques. Strong ability to capture and clearly articulate organisational needs.