Consumer Account Director - Burson

Who We Are

: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com and follow us on LinkedIn and Instagram .

About The Team

The Burson Sport, Brand Entertainment team works with some of the world’s most ambitious consumer brands, helping them earn attention, build cultural relevance and drive conversation across markets. This role will sit across a varied client portfolio including TK Maxx Hub, SharkNinja and Danone, supporting work that spans brand storytelling, influence, earned media and multi-market communications. The team is united by a belief in the power of culture, creativity and influence to shape how people discover, engage with and talk about brands.

Across fashion and retail, lifestyle and technology, and food and drink, the team develops work that is insight-led, locally relevant and capable of travelling across multiple markets.

About The Role

: We are looking for an ambitious, enthusiastic Account Director to join the Sports, Brand Entertainment team and work across a portfolio of major consumer clients: TK Maxx Hub, SharkNinja UK and EMEA Hub Co-ordination and Danone Global. The role requires someone with strong multi-market experience, a confident understanding of earned and influence, and the ability to bring fresh energy, strategic thinking and operational rigour to a fast-moving client portfolio.

Responsibilities

including market coordination, toolkit development, content planning and campaign roll-out. The right candidate will bring strong media and creator insight, confidence advising senior clients, and excellent organisational skills to help deliver consistent, culturally relevant work across multiple markets.

What You'Ll Do

: Drive Excellence: Play a key role within a driven, ambitious, and collaborative team. Manage Client Relationships: Serve as a trusted advisor and day-to-day lead across TK Maxx Hub, SharkNinja and Danone, building strong relationships with senior clients and market teams. Provide Media Influence Insights: Bring a deep understanding of the evolving media, creator and influence landscape, identifying opportunities that help brands earn attention and relevance.

Requirements

and local market activation. Market Liaison: Act as a central hub to coordinate, advise and align multiple markets, ensuring campaigns are delivered consistently while allowing for local nuance. Strategy Creativity: Write strategic plans and champion bold, creative work.

Data-Driven Storytelling: Use data and insights to build and drive effective campaigns. Campaign Coordination: Oversee the planning and delivery of integrated earned, influencer and activation programmes across global, regional and local teams. Leverage Technology: Expertly integrate a broad range of bespoke WPP HAI tools to optimize day-to-day efficiency and outputs.