B2C CRM Specialist

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Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries. We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive. If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.

Compensation

philosophy.

Qualifications

and the specific

: Professional experience working within a B2C CRM ecosystem, with hands-on exposure to Braze or a highly comparable enterprise lifecycle marketing platform. Proven ability to work effectively as an execution partner to senior specialists, taking direction on complex projects and driving both operational and analytical follow-through. The "Translator" Mindset: Strong ability to act as an operational bridge between technical teams (Product, Data, Engineering) and commercial teams (Marketing, Local Market Ops).

Comfortable with numbers, with an analytical aptitude to analyze campaign data, spot trends, and build clear Excel sheets or basic dashboards to track impact. Impeccable attention to detail, with a solid QA mindset and comfort executing rigorous manual testing to verify that personalization tokens and data payloads render perfectly. Professional fluency in English, as the role is based out of our Milan, Italy office .

You Can Impress With These Additions: Passionate about AI and curious to develop optimization to AI through it. Effective communicator, comfortable with interacting with all levels.

Responsibilities

of the role.

What You Will Do

: Support Strategic Optimization: Work closely with and directly support the CRM Senior Specialist in deploying a major automated translation and content review infrastructure for global trigger campaigns to eliminate manual bottlenecks and drastically accelerate time-to-market. Campaign Optimization Rollouts: Assist in the rollout of new platform channels and features (such as web push and opt-in database expansions), and help map automated workflows allowing local markets to quickly review and approve content without disrupting central deployment. CRM Capabilities Data Governance: Act as the technical custodian of the Braze platform data environment, assisting in the cleanup and validation of legacy data structures.

A/B Testing Reporting: Assist the Senior Specialist in setting up, executing, and measuring multivariate and A/B tests on localized copy, triggers, and audience segments, transforming raw data into actionable dashboards for regional marketing teams. Performance Tracking Analytics: Monitor, analyze, and report on key CRM performance metrics (open rates, click-through rates, conversions, opt-out rates) to evaluate campaign health and keep a pulse on email and push deliverability. Ticket Bug Resolution: Manage and triage data-related ticketing queues (averaging 50+ active tickets), serving as the primary operational link between Marketing, Data, and Product teams to resolve technical friction.

QA Validation: Own the end-to-end testing and quality assurance (QA) validation of data fixes and pipeline updates before they go live in production.

Who You Are

: You Must Meet These Critical

What We Offer

you: 🙌 An awesome team 💼 A permanent contract (that can be useful in life) ⚖️ Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fu