com ) or through our applicant tracking system, Greenhouse. We will only ask you to provide sensitive personal information through our official application portal — not via social media or text message. We do not conduct interviews via instant messaging.

About The Role

As our Senior Outbound Program Manager , you will serve as a strategic architect behind our outbound sales motion. Your primary mission is to help our sales team develop a high-performing outbound engine by identifying "where to play" and "how to win". This is an individual contributor role for a data-driven strategist who can look at a massive database of prospects and carve it into actionable, bite-sized segments for our reps.

You won't just be handing off campaigns; you’ll be on the ground with Sales, listening to what’s working, and providing the structured plays and entry points they need to build their pipeline. Your Area of Focus Database Audience Strategy: Analyze our ICP database to identify and carve out high-potential audience segments and build actionable audience-specific personas, ensuring a constant stream of targeted, high-quality prospects for the sales team. Structured Sales Plays: Develop simple, "bite-sized" outbound plays—including entry points and pain-point conversations—that allow reps to easily adopt and execute high-impact outreach strategies.

Sales Feedback Loop: Attend regular sales meetings and engage with the sales team to identify which specialties, regions, or messages are resonating, then rapidly turn those real-time insights into repeatable wins. High-Conversion Messaging: Architect all outbound copy across multiple modalities—including email, call scripts, direct mail, and in-person events—translating complex value into punchy, direct-response messaging. Build and optimize multi-channel sequences that spark curiosity and maximize meeting-set rates through continuous A/B testing.

Operational Partnership: Collaborate with the Growth Operations team to leverage enriched data and ensure our technology infrastructure and database are organized for effective, high-velocity prospecting, as well as with Demand Generation leaders to share best practices, minimize audience overlap, and support a holistic prospect experience. Performance Insights: Monitor the success of various segments and plays, providing the data-driven "win/loss" insights needed to understand where to double down and how to refine future strategies.

Qualifications

5-7+ years of experience in outbound sales programs, sales enablement, or demand generation within an SMB or high-velocity SaaS environment. Strategic Database Skills : Proven ability to segment a CRM/database into targeted lists based on ICP, vertical, or behavior. "Simplicity First" Mindset : A track record of taking complex market data and turning it into simple, actionable instructions for sales teams.

Sales-Centric Communication : Expertise in direct-response or conversion-based copywriting, with a proven portfolio of sales sequences, cold-call scripts, or LinkedIn outreach that has demonstrably increased pipeline generation. Collaborative Influence : Experience working "on the ground" with Sales teams to build trust and drive the adoption of new programs. , Salesforce, Clay, Outreach/Salesloft) and an interest in how AI can streamline prospecting.

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Compensation

For this position, this range reflects our Zone 1 (National Average) pay band.

is thoughtfully determined by your experience,

Requirements

of the role, and your Geo Zone.