GCD - Performance, CRM and Scale

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About The Role

We are makers. We create because we are curious, and we believe that the best way to prove an idea works is to make it real. As the GCD, Scaled CRM Performance , you will lead the creative vision, systemic strategy, and asset excellence across our clients' largest scaled digital workstreams.

This is a transformation-focused senior leadership role built for a modern creative architect who understands how to build hard-working, high-velocity digital campaigns. You will oversee a cross-functional global team delivering thousands of performance-driven assets annually—including sophisticated lifecycle email ecosystems, B2B and B2C landing pages, performance marketing engines, and platform-native digital campaigns. Your mandate is to elevate every transactional touchpoint to world-class excellence (clear, useful, human) while driving a culture of responsible automation.

You will lead the consolidation of legacy creative teams across business units, stripping out manual friction to establish a modernized, tech-enabled model where human artistry meets machine speed. This role requires immense change management grit; you must possess the leadership presence and strategic stamina needed to restructure legacy teams, challenge defensive ways of working, and systematically transition a massive operational engine into an automated, AI-native future.

Responsibilities

: Systemic Brand Performance Direction: Enforce an uncompromising narrative and visual standard across all scaled channels. Ensure that high-volume, localized, and automated assets feel premium, clear, and contextually relevant. Operational Overhaul Program Architecture: Partner directly with leadership across account, strategy, production and content innovation to establish comprehensive program management.

Lead the structural evolution of the business by turning micro-processes into macro changes, moving the team away from fragmented, manual workflows. Responsible Automation Innovation Culture: Partner with implementation engineers and technology leads to foster a culture of active experimentation, driving the integration of AI across all forms of creative output and ways of making. Oversee the scaled rollout of automated toolkits responsibly, ensuring that technology acts as a creative unlock to expand capabilities without compromising structural quality.

Uncompromising Artistry Standards: Act as the ultimate gatekeeper for holistic craft across all creative disciplines. Ensure that copywriting, concept development, design standards, email best practices, typography, layout precision, motion graphics, and all other elements of textual and visual artistry are upheld to our highest creative standards, regardless of production volume. Unified Vision Senior Team Evolution: Define the overarching creative roadmap and empower the senior creative leaders underneath you to actively champion it within their dedicated workstreams.

Clearly separate high-level strategic vision from day-to-day project execution, ensuring your leadership layer is driving business growth and client confidence while holding teams accountable to a future-facing model. Client Trust Growth Portfolio: Act as an authoritative strategic peer to client VPs and Product Marketing Directors (PMMs). Elevate the agency's relationship from a traditional execution utility to a trusted growth partner that proactively unlocks new digital marketing scopes.