Principal Product Manager - Incubation

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you.

From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing. Principal Product Manager – Incubation Role Summary This isn't a roadmap-and-PRD PM role.

We're building a new incubation team at Qualtrics — one that takes early-stage business ideas through a structured, disciplined process to either validate them into real products or kill them quickly and honorably. We're looking for someone with founder energy: intellectually curious, genuinely humble, obsessed with customers, and willing to dig through ambiguity until the right path emerges. If your best work happens when you have a clear product and a clean backlog, this probably isn't the role.

But if you've got the itch to build something from nothing, genuinely enjoy talking to customers before you know what you're building, and can hold conviction loosely until the evidence tells you otherwise — we want to talk. How You'll Find Success Take raw business ideas from hypothesis to validated (or honestly invalidated) product concepts through disciplined experimentation. Talk to customers constantly — not to confirm what you already believe, but to genuinely learn what's true.

Define what "success" and "failure" look like at each stage of incubation, and use that clarity to move fast and kill bad ideas without ego. Work across Qualtrics to pull in domain expertise, data, and resources without needing a formal mandate. Make the case for — or against — a concept clearly and honestly, to the team and to leadership.

How You'll Grow Deep, hands-on experience with early-stage product development and structured de-risking methodologies. Direct visibility with senior leadership on high-stakes bets that could define Qualtrics' next category. Breadth across multiple product domains as you work through successive incubation concepts.

Sharper customer instincts — developed by doing real discovery on real problems, repeatedly. Things You'll Do Run structured discovery on potential product concepts: customer interviews, competitive landscape, market sizing. Define and run fast, lightweight experiments to pressure-test core assumptions before significant investment.

Work with a small pod — design, engineering, data — to build the minimum needed to learn, not to ship. Synthesize signals from customers, partners, market, and internal stakeholders into a clear, honest point of view. Present findings and recommendations to leadership — including when the right call is to stop.

Move with urgency. Avoid analysis paralysis. Push to the next learning.

What We'Re Looking For

On Your Resume 7+ years of product management experience, with meaningful time in early-stage or 0→1 product work. Real evidence of intellectual humility — you've changed your mind based on customer feedback, and you can tell that story. Demonstrated comfort operating without a clear roadmap, established process, or predefined success metrics.