VP of Marketing & Communications

About Us Our company is on a mission to reduce food waste and make high-quality, affordable food accessible to everyone. Through our innovative app-based marketplace, we connect shoppers with discounted perishable items while helping retailers turn would-be waste into revenue and meaningful environmental impact. We’re growing quickly across North America and partnering with retailers of all sizes to expand our reach.

If you’re passionate about creating real change for people and the planet, we’d love for you to join us. Your work here will directly contribute to a mission that helps families save money, reduces waste, and builds a more sustainable future.

What We’Re Looking For

We're looking for a VP of Marketing Communications who is equal parts strategic and hands-on, deeply curious about consumer behavior, and energized by building something that matters. You're a storyteller at heart with the operational discipline to back it up — someone who can set the vision and roll up their sleeves to execute it.

What You’Ll Do

Own Flashfood's brand strategy end-to-end — defining how we show up in the world, what we stand for, and how that identity evolves as the company grows Lead all external communications including media relations, press strategy, executive thought leadership, and corporate announcements Build and maintain relationships with journalists, editors, and media contacts across consumer, trade, and tech verticals Drive proactive and reactive PR — crafting narratives that keep Flashfood top of mind and managing the company's reputation with confidence Develop and execute integrated brand campaigns from concept through to launch, ensuring creative consistency across every channel and audience Own the creative process — briefing, directing, and reviewing work from internal contributors and external agencies, designers, and production partners Set and maintain Flashfood's brand voice, visual identity, and messaging framework, ensuring consistency across all consumer and partner-facing materials Lead storytelling around Flashfood's mission — food waste reduction, affordability, and community impact — in ways that resonate with shoppers, retail partners, and the public Oversee the development of content that brings the brand to life across social, owned channels, and partnerships — with a focus on brand expression rather than performance Partner with Retail and Partnership teams to develop co-branded and partner communications that elevate Flashfood while supporting partner goals Build and lead a high-performing brand and communications team, including hiring, developing, and managing both internal staff and external agency relationships Serve as a communications advisor to the executive team, supporting internal communications, crisis communications, and key company moments What You’ll Bring 10+ years of progressive experience in brand marketing, communications, or a combination of both, with at least 3–5 years in a senior leadership role Proven track record of building and evolving a consumer brand from the ground up or through a significant growth stage Deep expertise in PR and media relations — you have established relationships with journalists and know how to generate co