Performance Marketing Manager – Maintenance (CMMS) (m/f/x)

As Performance Marketing Manager for osapiens HUB Maintenance (CMMS), you own the digital growth engine for one of osapiens' most strategically important product lines. This is a hands-on, execution-focused role: you drive product-led growth, run performance and digital marketing programs, and are directly accountable for pipeline and user acquisition for the CMMS solution. You are not a generalist.

You are a specialist who has grown a SaaS product in a fast-moving mid-market environment — someone who knows how to turn SEA, SEO, GEO, and paid social into a compounding acquisition machine, and who understands how PLG motions (free trials, freemium, in-product activation) interact with and amplify paid channels. You work closely with the global Performance Marketing Lead — leveraging shared infrastructure, tooling, and playbooks — while owning the CMMS-specific strategy, messaging, and channel execution end-to-end. This is a role for someone who moves fast, measures everything, and thrives in a high-growth environment where the rules are still being written.

Product-Led Growth (PLG) Strategy & Execution Drive the PLG motion for osapiens HUB Maintenance — designing acquisition loops that leverage free trials, freemium entry points, and in-product activation to generate self-serve pipeline, while working closely with the product and sales teams. Build and optimize the full PLG funnel: from first digital touchpoint through sign-up, activation, and expansion — with clear metrics at every stage. Work closely with Product to identify and activate in-product growth levers — onboarding flows, upgrade triggers, and viral or referral mechanisms relevant to a CMMS mid-market buyer.

Develop CMMS-specific positioning and messaging that resonates with maintenance managers, operations leads, and facility directors — translating product capabilities into mid-market buyer language. SEA, SEO & GEO — CMMS-Focused Own the keyword, topic, and search strategy for osapiens HUB Maintenance across Paid Search (SEA), Organic Search (SEO), and Generative Engine Optimization (GEO) — ensuring visibility wherever CMMS buyers are researching solutions. Build and manage paid search campaigns targeting high-intent CMMS and maintenance management queries — optimizing for trial sign-ups and demo requests, not just clicks.

Develop SEO content and landing page strategy in collaboration with content and web teams — targeting CMMS-specific search demand with pages built to convert. Monitor AI-powered search developments and optimize GEO presence of osapiens HUB Maintenance appears in AI-generated answers and recommendation surfaces. Digital Campaign Management & Paid Social Own end-to-end digital campaign execution for the CMMS solution, including: Paid Social (LinkedIn Ads, Meta — targeting maintenance, operations, and facilities personas) Programmatic display and retargeting Software review and comparison platforms (G2, Capterra, TrustRadius, GetApp) Manage the full campaign lifecycle — targeting, creative briefing, A/B testing, budget pacing, and daily optimization.

Treat paid channels like a live portfolio: watch the signals, reallocate fast, cut what isn't converting. Coordinate with the global Performance Marketing Lead to leverage shared infrastructure, tooling, and agency relationships — while maintaining CMMS-specific targeting and messaging. Data Automation, Tooling & Signal-Based Pipeline Own the CMMS-specific performance marketing data stack — ensuring HubSpot, Clay, paid platforms, and product analytics are integrated and feeding a clean, automated pipeline.

Build signal-based audience workflows using intent data, in-product behavior, and engagement signals — identifying in-market CMMS buyers and triggering the right paid or Sales motion at the right moment. Work in close alignment with Sales and Business Development to ensure digital signals translate into timely, relevant outreach — particularly for mid-market accounts showing active buying intent.