Head of Marketing Data and Measurement

me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. me once and seamlessly login across websites without having to create a new login and verify their identity again. me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations.

me to verify communities and user segments to honor service and build more authentic relationships. me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity.

me/ . me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL.

Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings. me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences.

Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here .

About The Role

me. This role sits at the intersection of marketing strategy, data engineering, and business intelligence — owning the systems, models, and reporting that connect marketing investment to business outcomes across consumer, enterprise, and government verticals. This is a founding leadership role.

me is nascent: attribution is broken, RevOps tooling is inconsistent, and the organization is operating without a reliable single source of truth for marketing performance. The right candidate sees this as an opportunity, not a liability. You will design the data architecture from scratch, hire a small team of analysts and engineers, partner deeply with Data Engineering and RevOps, and become the CMO's most trusted source of truth on what is working and what is not.

You are equally comfortable writing a SQL query, presenting an attribution model to the CFO, and coaching a junior analyst on data storytelling. me’s end-to-end marketing measurement framework, covering multi-touch attribution, media mix modeling (MMM), incrementality testing, and last-touch and data-driven attribution models across paid, owned, and earned channels. Diagnose and rebuild the broken Salesforce campaign-to-opportunity attribution workflow, partnering with RevOps to establish clean data hygiene, correct field mapping, and reliable pipeline reporting.

Build and maintain a unified marketing performance dashboard that gives the CMO and leadership real-time visibility into spend efficiency, channel contribution, and full-funnel conversion across consumer and enterprise motions. Define and operationalize marketing KPIs across all functions including lifecycle, brand, demand gen, events, and partner marketing with consistent definitions, measurement cadences, and executive reporting templates. Lead quarterly and annual marketing performance reviews with data-backed analysis of what drove results, what didn’t, and how to reallocate investment accordingly.