VP Global Social Commerce

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers.

If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Overview SharkNinja is building the future of social commerce—and we need the person who will own it. TikTok Shop is our fastest-growing channel in the Americas, and this role is its executive architect.

The VP, Americas TikTok Shop Global Social Commerce Strategy will define the global strategy, build the infrastructure, and drive GMV across TikTok Shop in the Americas, while setting the global direction for live commerce, and new market launches across TikTok, Facebook, Instagram, YouTube Social Commerce, and what's next. This is a high-visibility, enterprise-impact role reporting directly to the SVP, Global Direct to Consumer. Here's What This Role Delivers Americas TikTok Shop Live Commerce Own TikTok Shop across the Americas: affiliate strategy, live selling operations, creator activation, product prioritization, and promotional architecture.

Build and scale our live commerce capability across the Americas: cadence, on-screen talent, and real-time performance optimization. Develop a TikTok Shop playbook rooted in Americas performance that can be adopted and localized by regional teams in non-Americas markets. Maintain a direct partnership with TikTok to access new features, beta programs, and co-marketing opportunities before anyone else.

Global Social Commerce Strategy Define and execute the full global social commerce strategy across platforms, integrating organic, paid, creator commerce, and shoppable content into one consumer journey. Own the annual and quarterly planning cycle: channel-level beacons, KPIs, and investment allocation tied directly to revenue targets. Set global strategic direction for live streaming and social commerce, establishing standards, best practices, and performance benchmarks that all regions operate against.

Identify, pilot, and scale new platform opportunities with speed and discipline. New Market Launches Lead the global strategy and launch framework for new social commerce market entries defining the sequencing, platform prioritization, and go-to-market approach for SharkNinja's expansion of social commerce stores into new geographies. Partner with regional leads to ensure new market launches are set up with the right infrastructure, creator ecosystems, and commercial targets from day one.

Build a repeatable market launch playbook that reduces time-to-revenue in each new geography. Global Social Affiliate Programs Strategy Build and lead a high-performing global creator commerce ecosystem recruiting and activating affiliates at scale with frameworks that drive attributable GMV. Define global creator tiering, commission structures, and performance incentives that maximize ROI across all markets.

Separate brand-building creator value from direct commerce conversion—and optimize both. Partner with regional teams to localize affiliate programs while maintaining global consistency in measurement and performance standards.