About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers.

If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Senior Principal, Competitive Intelligence - Office of the Chief Commercial Officer SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions for consumers around the world. Our purpose is to positively impact people’s lives every day in every home around the world.

Headquartered in Needham, MA, with offices across North America, Europe, Asia, and Latin America, we operate in 30+ global markets. Our scaled, diverse, and growing brands - SHARK and NINJA - are globally recognized billion-dollar brands known for category-defining innovation. We operate with a unique mindset that drives how we win: Be Rarely Satisfied Progress Over Perfection Details Make the Difference Winning is a Team Sport Communicate for Impact We don’t follow categories - we build and redefine them.

SharkNinja is building a new global competitive intelligence capability modeled after the rigor, diligence, and competitive intensity of top-tier Wall Street investment analysts - adapted for a fast-moving operating company. The purpose of this function is to: Increase global external awareness and insight generation Elevate the quality and intensity of strategic debate Improve conviction in commercial decision-making Identify inflection points before they become consensus Bridge global market intelligence with internal commercial strategy This group will serve as a high-leverage insight engine for global Commercial leadership - influencing pricing, portfolio prioritization, retailer strategy, innovation focus, and capital allocation decisions across regions. Summary The Senior Principal, Competitive Intelligence is a global role that will analyze competitive dynamics, category shifts, pricing behavior, and channel evolution across all major regions - North America, EMEA, APAC, and LATAM.

As the Principal, Competitive Insights Analyst, you will anchor SharkNinja’s global strategic decisions in external reality - not internal narrative - applying a disciplined change-vs-consensus framework across geographies and channels.

Responsibilities

Global Competitive Intelligence Market Surveillance Develop structured global coverage of priority competitors across regions Build competitor profiles that assess: Regional pricing architecture and promotional behavior Product roadmap differences by geography Channel mix evolution (retail, DTC, marketplaces) Margin durability across markets Geographic expansion strategy Monitor shifts in retailer positioning, assortment, and digital shelf presence across global markets Identify region-specific inflection points that may signal broader global trends Global Data Review Signal Triangulation Analyze and synthesize data across multiple regions and marke