Regional Marketing Lead – USA (m/f/x)

osapiens has built a unicorn-status platform trusted by 2,500+ enterprise customers across 100+ countries. As Regional Marketing Lead for the USA, you will be the founding marketing voice for osapiens in one of our most strategically important expansion markets. This is a rare opportunity to build something from the ground up — establishing brand presence, generating early pipeline, and laying the operational foundation that will shape our US go-to-market motion for years to come.

This role sits at the intersection of entrepreneurial execution and global strategy. You will act as the first dedicated marketing resource in-market, translating global campaigns, positioning, and product priorities into regionally relevant programs while simultaneously building the local infrastructure — partner networks, customer references, event presence, and marketing processes — that a scaling US operation requires. This is not a role for someone who needs a playbook handed to them.

It is for a builder: commercially driven, strategically sharp, and energized by the challenge of creating impact in an undefined space. Market Entry & Foundation Building Define and execute osapiens' initial US market entry marketing strategy, including brand positioning, ICP prioritization, and channel selection. Build the regional marketing infrastructure from scratch: processes, local vendor relationships, event presence, and content localization frameworks.

Establish early customer references and proof points that accelerate market credibility in priority verticals. Develop a US-specific narrative that resonates with local buyer priorities — translating European leadership positioning into relevant, market-native messaging. Identify and activate high-potential partner and channel relationships to extend reach in the absence of an established brand footprint.

Regional Marketing Strategy & Planning Develop the annual and quarterly regional marketing plan aligned to global objectives and US revenue targets. Partner with US Sales leadership on territory planning, ICP prioritization, and account segmentation. Identify US-specific growth opportunities and adapt global initiatives to the local market context.

Ensure alignment between regional activity and company-wide campaign themes and product priorities. Pipeline Creation & Demand Execution Own regional marketing-sourced and marketing-influenced pipeline targets for the US market. Execute integrated, multi-channel programs across: Digital demand generation ABM and target account engagement Field events and executive roundtables Partner marketing initiatives Paid and performance campaigns Drive full-funnel coordination in partnership with Global Demand Generation.

Field Marketing & Market Activation Design and deliver impactful field programs (virtual and in-person) tied to clear pipeline outcomes. Build osapiens' event presence in key US industry forums, trade shows, and sustainability-focused conferences. Activate regional partner and channel marketing initiatives to expand reach and influence without relying on existing brand awareness.

Ensure executive thought leadership presence in priority industries and events — positioning osapiens as a serious enterprise player from day one. Regional Positioning & Feedback Loop Localize global messaging and proof points to increase resonance in the US market — adapting tone, regulatory context, and buyer language accordingly. Develop and elevate US-specific customer stories and early case studies to build social proof in-market.

Provide structured market feedback to Product Marketing and Global Marketing teams — serving as the primary intelligence source for US buyer behavior. Monitor the competitive landscape and sustainability/compliance software trends within the US. Performance & Budget Management Own regional marketing budget allocation and investment prioritization — with particular discipline given early-stage market investment.