Paid Social Specialist

Role

Responsibilities

In this role, you’ll manage and optimize paid social advertising programs for some of the world’s leading B2B SaaS companies. Working across social advertising platforms, you’ll help plan campaigns, test creative and audience strategies, and continuously improve performance. We’re looking for someone who enjoys digging into campaign data, experimenting within platforms, and identifying opportunities to improve results.

This role is ideal for a specialist who sees paid social as both a performance channel and a creative testing ground, and is motivated to deliver measurable impact for clients. Our team is primarily based in Halifax, Nova Scotia, but we encourage candidates from across Canada to apply. The successful candidate can expect to earn between $65,000–$75,000 CAD/year, depending on relevant skills and experience, as part of a complete, competitive package.

With expertise across platforms like LinkedIn Ads, Meta (Facebook Instagram), and Reddit Ads, you’ll drive impactful paid social advertising initiatives for fast-growing B2B SaaS companies.

What You’Ll Do

Social campaign strategy planning. You develop paid social strategies based on client goals and needs, audience insights, and competitive analysis. Ad budget management.

You adjust channels, tactics, and budgets to optimize clients’ campaigns and ensure they reach and deliver against goals. Creative testing optimization. To refine results, you test different ad creatives, formats, audiences, and placements across platforms like LinkedIn, Meta, and Reddit.

Performance analysis. , Google Analytics, platform analytics, Looker, our MCP), you track campaign performance, measure KPIs, and identify trends. You create reports to help clients understand ROI and campaign effectiveness.

What You Prioritize When Working In Teams Client service. As one of the go-to contacts for your clients, you build trust and rapport by meeting deadlines, proactively problem-solving, and conveying information clearly. Communication collaboration.

You focus on building strong and trusting relationships with your internal teams and client partners. Knowledge sharing. You’re an active contributor to your broader teams and inspire continuous learning and development through sharing ideas, research, and skills.

Benefits

Our people are our greatest asset, and we don’t make any mistakes about that.

, including a $350/year wellness budget, an employee assistan