Lead, Brand Experience & Marketing

The Lead, Brand Experience Marketing supports revenue growth and brand visibility for the Jackie Robinson Training Complex by assisting with execution of marketing initiatives, social media, media relations, corporate partnerships sales, and ticket sales and operations. This role works closely with the Coordinator, Marketing. Retail Brand Experience to translate strategy into execution.

The Lead, Brand Experience Marketing collaborates closely with the Lead, Retail Marketing to ensure an engaging brand presence across social media, ticketing, retail, marketing activations, and event execution. This position is hands-on, event-facing, and plays a key role in driving revenue and delivering high-quality experiences for guests, partners, and other stakeholders.

Responsibilities

Marketing Execution, Brand Experience, and Media Relations Assist in scheduling and creating content for advertising campaigns, utilizing both traditional, digital, and social media platforms Serve as a primary contributor to the development and management of content for the JRTC’s social media channels Create basic marketing graphics and internal and external signage as required Generate sales leads through networking, outreach, and targeted email campaigns in alignment with the JRTC’s marketing strategy Manage and archive facility/event photos and videos; serve as a primary contact for third-party photographers and videographers Support community-facing and marquee events through strong on-site brand and guest experience education Assist in the development and execution of on-site activations, fan engagement initiatives, and sponsor experiences that enhance the overall event atmosphere and audience engagement Enhance brand visibility by facilitating media outreach, building relationships with key media contacts, and strategizing ways to secure media coverage Sales Corporate Partnerships Assist with sales of corporate sponsorships by identifying potential partners, securing agreements, and cultivating long-term relationships Oversee the execution of partnership deliverables, ensuring sponsors receive exceptional service and measurable value Prepare data-driven reports to showcase the effectiveness of partnerships, facilitating renewals and continued success Ticket Retail Operations Support Support the Coordinator, Marketing, Retail Brand Experience with on-site ticketing operations during events, including will-call assistance, ticket scanning support, and guest flow coordination Assist in development of ticket sales strategies and outreach Support the Lead, Retail Marketing with retail-related needs, including coordination during events, promotional tie-ins, and guest flow alignment Assist with retail staffing coordination and issue resolution during high-volume events as needed Collaborate on cross-promotional initiatives that connect ticketing, partnerships, and retail revenue opportunities Event Cross-Functional Support Collaborate with cross-functional teams to execute key events, such as the Jackie Robinson Day Game, the Andre Dawson Classic and other signature MLB and third-party events at the facility Serve as an on-site point of contact for media relations and brand execution during MLB and third-party events

Qualifications

Skills A Bachelor’s Degree in Business, Marketing, Communications, Sports Management, or a related field is preferred. Equivalent education and experience will also be considered 1–3 years of experience in sports marketing, sales, or a related field is preferred Prior experience working in professional or amateur baseball is highly desirable A professional, self-motivated individual who excels both as a team player and working independently with minimal supervision Strong ability to manage both personal and team time effectively Supervisory experience of at least 1 year is preferred Excellent written and verbal communication skills Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).