Senior Digital Media Manager

A bit about Health & Happiness Group At Health & Happiness, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family. Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health.

That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada What this means for you The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career.

Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily. Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team This role is responsible for leading the development, execution, and optimization of integrated media strategies that drive brand growth, household penetration, and business performance across the portfolio of our pet brands. This role serves as a strategic partner to Brand Marketing, Sales, Insights, eCommerce and Omni Digital to ensure media investments deliver measurable outcomes throughout the consumer journey. The ideal candidate combines deep expertise in media planning and performance measurement with strong business acumen, leadership skills, and an understanding of the evolving FMCG landscape across retail, digital, traditional, and social commerce channels.

Lead the development of integrated media strategies that align brand objectives with commercial goals across retail, marketplace, quick commerce, and social commerce channels. com) performance media. Create audience-first media strategies that drive consumer engagement and conversion throughout the path to purchase.

Ensure media investments are aligned to business priorities, product launches, innovation initiatives, seasonal programs, and retailer activation plans. ), and Social Commerce platforms, including TikTok Shop and emerging commerce ecosystems Identify opportunities to improve discoverability, conversion, and customer acquisition across commerce platforms. Partner with content and ecommerce teams on digital shelf excellence, including PDP content, ratings and reviews, share of search, and organic discoverability.