Lead Creative Strategist

WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz , All About Cookies , and OnlyInYourState . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Launch Potato's performance creative runs on briefs. Every asset the Creative Design team produces starts with a brief that specifies the persona, hook rationale, format, platform context, CTA, and the performance hypothesis being tested.

The Creative Strategist is the person who writes those briefs and owns the full upstream strategy behind them. You determine what gets made, who it's for, and why it should win, and you communicate it with enough precision that nothing is lost between strategy and execution. LP operates a centralized hub-and-spoke creative model: this role feeds the hub with concepts and performance intelligence while media buyers test at speed across verticals.

Your job is to make sure everything entering that hub is grounded in real audience understanding, not intuition alone. What You'll Bring 5+ years experience with direct response creative strategy ownership and performance media buying You know what a strong hook looks like, why persona targeting matters, and what makes someone stop scrolling Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds Performance data fluency: you can read results, identify what's driving them, and translate findings into creative direction Experience managing UGC creators from sourcing through delivery Ability to work across multiple verticals and formats simultaneously without losing strategic focus Strong copywriting ability (scripts, hooks, headlines, ad copy) meaningfully accelerates the briefing process and is a differentiator for this role Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy farther What You'll Own Brief Writing and Concept Development Own the end-to-end briefing process for all creative entering production: static, short-form video, long-form DR, display, YouTube, and emerging formats Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times Hit monthly throughput targets for net-new concepts across LP's full vertical portfolio Own the net-new vs.