Who We Are

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology.

It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide. Why Authentic You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment.

What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands.

With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage.

Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’Ll Do

Reporting to the SVP, Integrated Marketing - EMEAI, the Director, Integrated Marketing will support the development and execution of the consumer marketing strategy across the Lifestyle Fashion portfolio within the EMEAI region. This role will play a key part in driving brand awareness, consumer engagement, and integrated campaign execution across multiple consumer touch-points, with a strong focus on supporting regional licensees and partners with best-in-class marketing plans and activation strategies. The Director will act as a key day-to-day lead across the region, managing partner relationships, driving campaign alignment, and ensuring marketing initiatives are effectively executed across digital, retail, influencer, experiential, PR, and paid media channels.

Working closely with internal Brand, Commercial, Licensing, Creative, PR, Retail, Social, and Business Development teams, this role will help deliver integrated, culturally relevant marketing initiatives that support both brand growth and commercial objectives across EMEAI markets. What You’ll Be Working On Support the development and execution of integrated, multi-channel marketing campaigns across the Lifestyle Fashion portfolio in EMEAI. Lead regional marketing coordination and execution across digital, social, retail, influencer, experiential, PR, and paid media channels for specific brands.

Manage monthly marketing meetings with licensees and regional partners across EMEAI, ensuring alignment on priorities, campaign plans, timelines, and deliverables across all Lifestyle brands. Build strong relationships with regional licensing partners and provide ongoing marketing support, guidance, and best practices to elevate local execution. Support the implementation of annual brand marketing plans and regional activations tied to key product launches, retail moments, collaborations, and seasonal campaigns.

Ensure consistent and cohesive brand storytelling across all consumer touchpoints and regional markets. Partner with internal teams and external agencies to deliver best-in-class campaign execution across multiple territories and channels.