Coordinator, PR & Influencer Marketing

Who We Are

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology.

It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide. Why Authentic You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment.

What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands.

With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage.

Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’Ll Do

Reporting into the VP Consumer PR, the Coordinator PR and Influencer Marketing will support the execution and day-to-day operations of PR, influencer, and talent activity across the Lifestyle Fashion portfolio within the EMEAI region. This role is highly collaborative and hands-on, supporting the delivery of product seeding, influencer gifting, campaign coordination, talent and agency communications, events, and administrative processes across multiple brands and markets. The Coordinator will play a key role in ensuring projects are delivered efficiently, partnerships are managed smoothly, and regional teams and partners are supported with best-in-class execution.

The ideal candidate is highly organised, proactive, detail-oriented, and comfortable working in a fast-paced environment where priorities can shift quickly. This role requires someone who is equally comfortable supporting strategic initiatives and rolling up their sleeves to manage operational execution. What You’ll Be Working On Support the day-to-day execution of PR and influencer marketing activity across the Lifestyle Fashion portfolio in EMEAI.

Coordinate product seeding and gifting initiatives across influencers, talent, media, stylists, and key partners. Manage gifting logistics including product tracking, shipping coordination, inventory management, approvals, and reporting. Support ongoing always-on influencer engagement and relationship management across regional markets.

Assist with influencer and talent campaign coordination including timelines, deliverables, content tracking, usage rights, approvals, and reporting. Work closely with Legal and external partners to support contract creation, editing, approvals, and processing for influencer, talent, and agency agreements. Coordinate with PR agencies, influencer agencies, licensees, and internal stakeholders to ensure smooth communication and campaign execution.

Support media and influencer events, launches, press appointments, market activations, and brand experiences as required. Assist with preparing campaign recaps, coverage reports, influencer performance tracking, and presentation materials. Maintain and update influencer, media, and agency contact databases across markets.