Hi, we're Oscar. We're hiring a B2B Product Marketing Manager to join our Marketing team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members.

We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About The Role

: This role is foundational to building Oscar's B2B product marketing function. As a dedicated expert, this individual will operate across the full product lifecycle—deeply understanding our audiences, shaping how we position and deliver value, and ensuring our products resonate in market.

Requirements

and go-to-market strategies. They will own the development of differentiated positioning and messaging frameworks that make complex insurance products and technical capabilities clear, credible, and compelling across key stakeholders including employers, consultants, brokers, and through them our members. This role requires deep audience fluency.

The Product Marketing Manager will define and evolve target personas, uncover insights that shape both product and GTM decisions, and ensure alignment between what we build and how we bring it to market. Highly embedded in the business, this individual will be expected to understand and champion Oscar's growth strategy and long-term vision—driving alignment across teams and ensuring consistent, high-impact execution from roadmap through launch and beyond. This person should be comfortable independently managing cross-functional stakeholders, representing our team in forums, and leveraging the AI tools available to improve efficiency and outcomes.

You will report into the Associate Director, Marketing. Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule.

Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths. Develop Multi-Audience Enablement Tools: Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value.

Pay Transparency

: The base pay for this role is: $117,576 - $154,318 per year.

Benefits

, participation in Oscar's unlimited vacation program and annual performance bonuses.

Responsibilities

: Execute Go-to-Market Orchestration to drive the end-to-end go-to-market lifecycle for products. This ensures seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption. Serve as a Strategic Domain Expert.

Act as the primary marketing point of contact. You will proactively identify market needs and represent the "Voice of the customer" in cross-functional forums. This ensures that product developments align with member lifestyle goals.

Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.