About Life360 Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. 8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). ) remote-first employees.

com . Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

We are AI Native We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance.

Your Recruiter will provide clear guidance as you move through the interview process. Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy. About Life360 Ads Life360 Ads is the company’s fastest-growing business — and one of the most differentiated new advertising platforms in the market.

Built on deterministic, first-party household and location signals from real people moving through the real world, we help brands reach families inside the Life360 app and across Connected TV, online video, native, and premium digital environments. We’re not here to replace the walled gardens; we’re here to reach the real people they can’t, with a signal that’s declared and deterministic rather than inferred. We’re early, we’re scaling fast, and we’re building the team that will define the category with us.

The US-based salary range for this position is $118,000 to $171,000. We take into consideration an individual’s background and experience in determining final salary — therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience.

Compensation

package includes a wide range of medical, dental, vision, financial, and other

Benefits

, as well as equity. About the Job We’re looking for a Senior Product Marketing Manager to own go-to-market for Life360’s advertising products and solutions. You’ll sit at the intersection of Product, Sales, Marketing, Partnerships, and Revenue — translating what our platform does into why it matters for advertisers, agencies, and partners.

This is a builder’s role, and very much a “strategic + tactical” combination that requires a willingness to roll up your sleeves. ) You’ll define positioning and messaging for a portfolio that spans audience and data products, programmatic, CTV, online video, and native. You’ll shape the roadmap by bringing the market into the room, and you’ll arm a growing sales team to win.

If you’ve brought technical advertising products to market and you’re energized by building a category rather than maintaining one, we’d love to hear from you.

What You’Ll Do

GO-TO-MARKET STRATEGY POSITIONING Own GTM strategy for Life360’s advertising products and solutions across Direct and Self-serve (SS) business lines — from audience and data products to programmatic, CTV, online video, and native — including how each is positioned, packaged, and commercialized.

Senior Product Marketing Manager, Life360 Ads