Senior Account Executive, Technology

Who We Are

: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com and follow us on LinkedIn and Instagram .

About The Role

: The stakes in tech storytelling today are higher than ever. ” The double-edged sword of today’s technologies creates as much reputational risk as reward across diverse stakeholder groups. Want to be on the front lines, shaping the narrative for the large-scale innovations that matter?

With nearly a century of science and state-of-the-art AI to help us understand the changing dynamics of reputation management, Burson is the partner to leading technology companies, crafting stories that resonate, inspire, and drive real impact. We're not about press releases and blogs; we're about building reputations that stand the test of time. If you're obsessed with all things tech, love a good challenge, and want to be part of a growing and collaborative team, Burson's US Technology practice is the place for you!

As a Senior Account Executive on our growing US Technology team, you'll play a key role in crafting and executing impactful reputation communications strategies and programs for both established brands and disruptive startups. We're looking for a strategic and creative individual with a deep understanding of the technology landscape and a passion for media relations. If you're a team player who thrives in a fast-paced environment and is eager to take ownership of client work, this is the opportunity for you!

What You'Ll Do

: Manage day-to-day client activities, serving as the primary point of contact for assigned projects and ensuring timely execution of program elements. Develop and implement integrated communications programs, including media relations, thought leadership, and product launches, in collaboration with account leads. Cultivate and manage relationships with key media contacts in the technology industry, securing impactful coverage for clients.

Lead research and analysis of industry trends to identify proactive storytelling opportunities and position clients as thought leaders. Develop high-quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills. Contribute to program development for clients, participating in brainstorming sessions and presenting strategic recommendations.

Supervise junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients. Experience that contributes to success: 4+ years of experience working in public relations, with a strong focus on the technology industry. Past experience working with at least two of the following: consumer electronics, semiconductors, automotive technology, or AI-related clients.

Experience with device and hardware introductions and product review programs, Past experience with CES-related program management, brand and product activations, media relations.