Account Director, Direct Impact (Public Relations & Public Affairs)

Who We Are

: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com and follow us on LinkedIn and Instagram .

About The Role

S. Our team of local experts helps clients localize and execute national campaigns, providing direct access to communities across the country. C.

team. This role will lead strategic public affairs initiatives that shape policy conversations, engage key stakeholders, and advance advocacy objectives while integrating earned media and communications strategies. The ideal candidate brings a strong background in agency public affairs or strategic communications, with experience working on Capitol Hill or within government highly preferred.

What You'Ll Do

: Lead the development and execution of integrated public affairs campaigns that combine government relations, stakeholder engagement, grassroots advocacy, and strategic communications. Provide senior-level strategic counsel to clients navigating legislative, regulatory, and reputational issues at the federal, state, and local levels. Be aware of industry organizations, advocacy groups, community partners, media, and other key external stakeholders to support strategic communications and public affairs initiatives.

Drive earned media strategies in support of public affairs objectives, including media outreach, messaging, thought leadership, and rapid response communications. Oversee coalition-building efforts, community engagement initiatives, and public-facing events that advance client priorities. Collaborate with cross-functional teams across Burson to deliver integrated campaigns spanning public affairs, media relations, digital, and research.

Identify opportunities to expand client relationships and contribute to business development efforts. Mentor junior team members while fostering a collaborative and high-performing team environment. Experience that contributes to success: 6+ years of experience in public affairs, government relations, strategic communications, public relations, or political communications.

Agency experience is strongly preferred , ideally supporting corporate, advocacy, or issue-based campaigns. Previous experience working on Capitol Hill, in a congressional office, or within a government or public policy environment is highly preferred. Demonstrated experience developing and executing public affairs strategies that engage policymakers, stakeholders, media, and grassroots audiences.

Strong understanding of the public affairs, policy, and communications landscape, with the ability to translate complex issues into clear, compelling narratives for diverse audiences. Experience supporting clients in technology, financial services, corporate affairs, or other highly regulated industries is preferred.