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BMT — Brisbane, California
The Marketing Associate (APAC) is a key position within the APAC Future Business team, with responsibility for executing marketing activities against an agreed strategy in the region, aligned with profitable business growth, as delivered by the Future Business team. This isn’t a hold-the-fort marketing role. We’re looking for someone who can step-in, pick-up momentum, and keep driving forward, shaping campaigns, sharpening our market profile, and partnering with our business development teams to convert opportunity into growth.
This role can be based out of Brisbane, Sydney, Melbourne, Canberra, Adelaide or Perth and is a fixed term contract for 8 months. Reporting to the Future Business Director – APAC and working in collaboration with the Global Head of Marketing and other regional marketing teams, the individual will be responsible for developing and executing a regional marketing strategy, including all associated external marketing and communication activities within the APAC region. This is a generalist marketing role, requiring strategic and delivery capabilities and high levels of collaboration with the wider Future Business team and Programmes, ensuring consistent alignment and delivery of the regional strategy.
This role will require someone with a combination of technical and softer skills – how you do things is as important as what you do.
Key Responsibilities
of the Marketing Associate (APAC) include: Strategic Planning and Alignment - Translating priorities, guiding focus, and maintaining shared direction across stakeholders. Develop an annual marketing strategy/plan to deliver against regional objectives and priorities, aligned with the global marketing strategy and global/regional priorities. Be the regional voice within the global marketing community.
Localise global marketing campaigns and initiatives to ensure relevance with regional markets and customer segments Participate in annual and quarterly planning sessions with the Global Head of Marketing and wider Regional Marketing leadership community to align on key initiatives, resource allocation, and performance priorities. Brand and Content Management - Brand consistency and relevance by localising content, guiding messaging and ensuring all materials reflect global standards and regional needs. Be the custodian of brand in region and uphold brand consistency across the region.
Ensure brand visibility at relevant regional events, conferences and forums. , case studies, thought leadership, presentations) to support local engagement and sector-specific opportunities. Develop and manage regionally specific physical and digital collateral.
Liaise with global team on graphic design and asset creation. Marketing Campaign Execution and Management - Integrated marketing campaigns, including digital (SEO), PR, events, social media, content and paid activity (PPC, advertising). Plan and execute regional marketing campaigns.
Plan regional PR for GTM initiatives/new launches. Develop and manage regionally specific social media content. Develop, review and adjust annual marketing plan on a quarterly basis.
Plan and execute integrated marketing campaigns, including digital, PR, events, social media and content to meet assigned objectives and business priorities. Champion the use, onboarding and adoption of relevant marketing tools and platforms. com and ensure coordination across business units and services lines Coordinate regional inputs to press releases and media content with Global Government and PR Manager Support media relationships, coordinated globally.
Coordinate specific, approved events such as expositions and sponsored events, working with the FB and Programmes teams. Reporting and Performance - Measuring the effectiveness of marketing campaigns and strategies and providing insights for continuous improvement.