Creative Director Luxury, T Brand Studio

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries.

It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. T Brand Studio is the creative center of excellence and maker studio within NYT Advertising.

Inspired by the journalism and innovation of the NY Times, T Brand crafts stories that enable brands to make their mark on the world. Our skilled team of journalists, copywriters, editors, creative directors, designers, videographers, producers, program managers and developers create innovative branded advertising content and custom audio for brands that are embedded in The New York Times platform and its related media offerings. The New York Times's T Brand Studio is looking for a Creative Director, with expertise in branded content for luxury advertisers.

You are an experienced CD who is inspired by culture and the world around them. We need creative visionaries who make work that people want to find, become a part of and ultimately, share. You will become the voice of the ideas you create, lead and present work, both internally and externally.

As a CD, mastery of the NY Times platform, journalism and advertising products will be a critical component to the success of this role. All T Brand Creative Directors work cross-functionally with teams in our lifestyle brands (Cooking, Games, Wirecutter, The Athletic) and Partnerships to identify unique opportunities for advertisers. You are an expert – deeply immersed in the world of luxury brands, spanning couture fashion, high jewelry, watches, home goods and beauty.

You must be fluent in relevant trends driving the fashion industry forward and with the ability to be a respected, credible voice in client conversations. An extreme comfort is required in collaborating with clients and having a demonstrated understanding of their business and the business of competitors in the space. Well versed in conceptual thinking, you are proficient in proactively concepting creative ideas that resonate with luxury advertisers and can respond to the shifting dynamics of the luxury industry.

Identifying new opportunities as well as expanding existing relationships is key, as you will play a pivotal role in expanding the luxury business in partnership with the luxury sales and strategy team. You will work on a wide range of projects in collaboration with our sales, strategy and media teams to create brand-defining platforms and storytelling that works in video, digital and traditional mediums. You will play a key role in key top-to-top meetings, client relationship development and selling meaningful, idea-led work.

This is a senior-level, independent contributor role, not a managerial role. You will lead creative projects, but you are not a people manager and you will not have direct reports. You must bring a collaborative spirit to your work, while providing guidance, clarity and leadership.

You will work alongside other T Brand CDs responsible for industry verticals. This is a hybrid role based in our New York City headquarters, reporting to the Director of Creative. You can typically expect to come into the office 3 days per week.

Responsibilities

: Craft creative storytelling solutions to meet luxury advertisers KPI's. Facilitate and lead development of the creative of the conceptual framework for all luxury projects. Decipher the creative brief to deliver the elevated creative concepting which meets the goals of luxury clients.