S.? Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance‑first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

S. market, from onboarding and engagement to retention and reactivation. You’ll design localized, personalized campaigns across email, SMS, push, and onsite messaging, working closely with product, content, and data teams to deliver compliant, high-performing customer experiences.

What You’Ll Do

🚀 Develop and implement localized CRM strategies tailored to the New Jersey market (email, SMS, push, onsite messaging). Own and optimize the customer journey across onboarding, engagement, retention, churn prevention, and reactivation. Plan, execute, and analyze campaigns with a strong focus on personalization, segmentation, and performance metrics.

Collaborate with product, design, content, and data teams to deliver cohesive and impactful user experiences. Track and report on key CRM KPIs (retention, conversion, CLV, churn) and translate insights into clear actions. S.

regulatory standards and responsible gaming practices for New Jersey. Serve as the primary point of contact for CRM initiatives in the New Jersey region.

What We’Re Looking For

🎯 3+ years of CRM experience, ideally within iGaming or digital entertainment. S. market, especially New Jersey consumer behavior and regulatory environment.

, Braze, Optimove, Salesforce, or similar). Solid data analysis skills, including A/B testing, segmentation, and performance reporting. Excellent communication, stakeholder management, and organizational skills.

Proactive, self-motivated, and comfortable managing projects independently. Why Join Soft2Bet?

Benefits

: Comprehensive medical, dental, and vision + 401(k) ✅ Time Off : Generous PTO policy ✅

Perks

S. market, with freedom to test, learn, and scale Soft2Bet is proud to be an Equal Opportunity Employer. We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.

Salary range $120,000 $135,000 USD By submitting your application, you agree to our Privacy Policy.

CRM Manager