Senior Project Manager, Social Media

Our Vision : To make New York City the global model for inclusive innovation and economic growth, fueled by the City’s diverse people and businesses. Our Mission : Creating a vibrant, inclusive, and globally competitive economy for all New Yorkers. Position Overview: As a member of the social media team which sits in the Public Affairs department, the Senior Project Manager of social media is responsible for the implementation of NYCEDC’s social media strategy by crafting compelling content and launching and managing ad campaigns to NYCEDC-owned social media channels.

The SPM reports to the AVP of social media and works closely with External Affairs, interdisciplinary project teams, a wide range of stakeholders, and other city agencies to social first content plans and ad campaigns. In addition, the SPM plays a key role in the implementation of the executive thought leadership strategy on social media, including social content for the President CEO. The ideal candidate will be detail-oriented with a passion for social media storytelling and data-driven marketing.

Responsibilities

: Collaborate with the social media director and social media managers to implement the social media strategy for their portfolio, aligning social media campaigns and multimedia storytelling series with organizational priorities. Write and publish engaging social media posts, ensuring brand voice consistency. Create content plans including video and graphics for channels underneath the NYCEDC umbrella.

Create social media toolkits for stakeholders to use to support key NYCEDC announcements Develop and manage social media advertising campaigns, including budget allocation, targeting, and performance tracking Conduct A/B testing on ad campaigns to optimize performance. Stay current with social media trends and social media advertising best practices. Collaborate with the creative producer and marketing team to produce visually appealing content.

Monitor social media channels, analyze performance data, and provide actionable insights for organic and paid social media content.

Qualifications

: Bachelor’s degree in Marketing, Communications, or equivalent. 3-5 years of experience in social media management, with a focus on copywriting and multimedia creation. Strong writing skills with a portfolio showcasing creative and effective social media copy.

, Meta Ads Manager, LinkedIn Campaign Manager). Proficiency using social media analytics tools to measure campaign performance. Ability to multitask and manage multiple projects simultaneously.

Excellent attention to detail and organizational skills. ). New York City resident (required within 180 days of hire) Portfolio submission is required.

Incomplete applications without portfolios may not be considered. Salary Range $78,000 $80,000 USD About Us : New York City Economic Development Corporation is a mission-driven, nonprofit organization that works for a vibrant, inclusive, and globally competitive economy for all New Yorkers. We take a comprehensive approach, through four main strategies: strengthen confidence in NYC as a great place to do business; grow innovative sectors, with a focus on equity; build neighborhoods as places to live, learn, work, and play; and deliver sustainable infrastructure for communities and the city’s future economy .

Benefits

to support employee health, happiness, and work-life balance .

and unique

Flexible spending accounts for healthcare and dependent care Short term and long-term disability coverage 100% employer covered life insurance and suppl

Perks

to ensure NYCEDC employees flourish in their professional and personal lives: Generous employer subsidized health insurance Medical, dental, and pharmacy plans Vision and hearing