Marqeta is seeking a Demand Generation Manager who will drive the performance of our marketing programs for key sales segments. This role sits at the intersection of marketing and sales, ensuring campaigns, content, and creative assets are not only distributed flawlessly but drive measurable outcomes, owning the end-to-end demand strategy for assigned segments, from planning through execution to pipeline impact. You will be responsible for improving our core KPIs: target account engagement, intent progression, and pipeline generation.

By continuously analyzing results and integrating feedback from sellers, you will guide marketing teams to improve programs, optimize campaigns, and maximize revenue impact. The ideal candidate is analytical, collaborative, and obsessive about performance. They thrive on testing, learning, and making data-driven decisions that influence pipeline results.

We work Flexible First . This role can be performed remote within the United States or from our Oakland, CA or New York City offices. We’d love for you to join us!

NOTE: if you are based within 35 miles of our Oakland, California, New York City (Midtown) or London office, you will be expected to be in-office 2 days / week. The Talent team will share more details if selected for the Recruiter Interview.

Who You Are

5-6 years in B2B demand generation, performance marketing, or growth marketing Proven experience owning or influencing pipeline metrics, not just campaign execution Strong analytical skills with the ability to connect campaign performance to funnel and revenue outcomes Experience partnering closely with sales teams and incorporating field feedback into marketing decisions Strong commercial mindset with an understanding of how marketing influences deal progression and revenue outcomes Proficiency in Salesforce and Marketo (or similar platforms) Experience in fintech, payments, embedded finance, or financial services preferred Experience with GTM automation and AI marketing technologies preferred Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks Typical Process Application Submission Recruiter phone call Hiring manager video call Virtual “Onsite” consisting of 3-4, 45 min Video Interviews Offer!

Compensation

and

is aligned according to three tiers within the United States: National : A baseline tier that applies to most of the geographic territory of the United States.

Benefits

Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location.