Lifecycle Marketing Manager (12-18month Contract)

Since 2015, Mejuri has reimagined what fine jewelry can be in a modern world—shifting it from a traditional gift to to a personal choice rooted in self-expression. Founded by third-generation jeweller Noura Sakkijha, the brand was built on a simple idea: fine jewelry shouldn’t require a special occasion, and it should never come with guilt. It’s about celebrating yourself—your style, your life, your everyday.

Mejuri meets customers where they are—online, in app, and through a growing global retail footprint of 58+ stores worldwide. Mejuri is also deeply committed to doing things the right way, with responsible sourcing, sustainable practices, and philanthropic initiatives that reflect our values and long-term vision. Job Overview As Lifecycle Marketing Manager (12-18months) you are the connective tissue between Mejuri and her customer.

You own the calendar, the team, and the strategy that keeps our Muse engaged between purchases — and turns one-time buyers into lifelong advocates. You sit within the Growth organization and partner closely with Integrated Marketing, Brand, Creative, Merchandise, Retail, and Digital. This is not a campaign execution role.

You architect the system — the segmentation logic, the contact strategy, the test-and-learn agenda — that makes every communication feel personal, on-brand, and commercially purposeful.

What You'Ll Do

Own Mejuri's end-to-end lifecycle calendar across email, SMS, push, and in-app — balancing commercial pressure with brand storytelling and customer experience. Build and govern the segmentation, prioritization, and contact strategy that determines who hears what, and when. Lead, coach, and develop a team of lifecycle marketers — setting the bar for craft, speed, and rigor from brief through send through post-mortem.

Oversee all 1:1 consumer communications in partnership with Brand, Creative, Retail, Merchandise, and Digital — ensuring every touchpoint is on-brand and commercially accountable. Own the reporting cadence that keeps the business informed — turning campaign performance, cohort behavior, and testing into clear decisions. Build and execute a structured test-and-learn agenda across creative, offer, audience, channel, and frequency — and scale what works.

What You'll Bring to the Team Experience: 6+ years in lifecycle, CRM, or retention marketing — DTC, retail, or omnichannel preferred. Proven Commercial Impact: A track record of building and executing a lifecycle calendar that moves the business, not just the open rate. Platform Fluency: Deep experience with lifecycle platforms; Klaviyo experience is a strong plus.

Analytical Instincts: You read a dashboard, find the story, and turn it into action. Comfort with SQL or BI tools (Omni, Looker, BigQuery) is an asset. Commercial Acumen: You understand retention, frequency, AOV, and how lifecycle connects to the broader P L.

Cross-Functional Range: You can hold the line on lifecycle strategy while flexing to the priorities of Brand, Creative, Merchandise, and Retail. Bias for Action: You move fast, sweat the details, and care about the things customers feel even when they can't name them. AI Curiosity : We're building an AI-fluent organization.

We welcome candidates at all stages of their AI journey — what matters is curiosity, a willingness to learn, and an openness to working alongside AI tools as part of how we do our best work.

Benefits

at Mejuri: A minimum of four weeks vacation, plus personal days and three religious/cultural observance days. A hybrid work model for all corporate roles ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.

, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.