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Meta — Larkspur California
About Us: Since 1935, we’ve been on a mission to bring a little extra happiness to everyday life and inspire connections over food. We select the finest ingredients the world has to offer, craft premium products made with love, and never settle for shortcuts. We believe that when we share our food, we share a part of ourselves — and that’s the only way we’d put our name on it.
Today, our small family company has grown into a national leader in specialty olives, peppers, and sauces under the leadership of CEO Jeff Mezzetta, and our commitment to quality has never wavered. With an 80-year legacy behind us and a bright future ahead, we’re seeking passionate, driven candidates to help us bring our cherished family traditions to a new generation. The ideal candidate will have an immediate connection to our Core Ingredients: Crunchy Crunchy: We are hungry for excellence.
Own It: We think and act as an owner – with appetite, initiative, and responsibility. Connection: We build authentic relationships that foster trust and open communications. Vibrance: We come to work eager and passionate about fulfilling our vision.
Who We Are
The Associate Digital Marketing Manager (Social Growth) owns and optimizes key digital marketing channels, including social media, email marketing, and paid advertising platforms. This role plays a key role in driving customer engagement, retention and conversion through effective campaign execution, audience segmentation and performance optimization.
Responsibilities
Social Media Management: Own and execute the social content and promotional calendar across platforms, ensuring alignment with brand and business priorities. Drive audience growth through consistent, high-quality content and platform-specific strategies. Lead cross-functional coordination of campaigns, promotions and go-to-market initiatives across internal teams and external partners.
Content Creation Optimization: Collaborate with agency and internal teams to develop high-performing, compelling content optimized for engagement and amplification. Monitor performance and report social platform analytics to inform messaging refinement, posting cadence, and creative formats for maximum reach and impact. Ensure consistent voice, storytelling and visual language that aligns with brand guidelines.
Audience Growth: Drive audience growth through consistent, high-quality content and platform-specific strategies Campaign/Calendar Ownership: Own and manage the integrated marketing calendar, ensuring alignment across email, social, paid and promotional initiatives to support business objectives. com, Amazon and omnichannel partners. Strategy Development Execution: Partner with internal brand management partners to ensure overall social and content strategy aligns with broader marketing, business and go-to-market goals.
Influencer Strategy Partnerships: Partner with social agency to identify, vet and manage influencer and ambassador relationships to expand reach and engagement. Oversee campaign execution, define performance goals and evaluate ROI to continuously optimize partnerships. Trendspotting Innovation: Stay current on emerging trends, platform features and consumer behavior to identify opportunities to grow brand presence, with a focus on TikTok, YouTube, Pinterest and Reddit.
Agency Management: Nurture partnership and accountability with social media agency, ensuring timely delivery on content, strategy and reporting deliverables. · Reporting: Track, analyze, and report on key performance indicators (KPIs) across paid and organic social media to evaluate effectiveness and ROI.