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Mediabrands — New York New York
Business Overview UM is a global media agency committed to Futureproofing our clients' businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson Johnson, Levi Strauss Co, Mattel, Sony, and Spotify.
UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto. At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity Belonging, where everyone feels they belong, and their contributions are valued.
We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do: Fearless: We bring our authentic selves to work and put our whole selves into the work Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible Unified: We band together to accomplish what we could not otherwise do alone Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers.
But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM. Position Overview The strategy team at UM is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work.
We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing. In general, to succeed in Strategy, candidates must demonstrate a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations for our clients. We are fiercely committed to delivering high-quality analysis, in a structured, thoughtful presentation, with strict attention to deadlines and deliverables.
An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organizations are desired, as skills in analyzing and presenting information are honed. This position is suited to a strategist with 10 years’ experience working in a similar agency environment or in a management consulting firm.
The Partner will be responsible for the day-to-day management and execution of projects/assignment.
Responsibilities
Work closely with cross-functional agency team to drive strategic thinking Utilize a variety of attitudinal and behavioral data sources available to us (e.g., DMP, Acxiom) to identify high value audience Telling data-driven stories and using data + performance metrics to build strategies + client solutions Formulate target audience recommendations and communication strategies that help prioritize our media investment and partnerships Design and