VP, Performance

Business Overview KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.

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Who You Are

: As the VP, you are responsible for the oversight of digital performance channels and activation teams with a deep knowledge of Paid Search and Paid Social. You are responsible for strategic vision, growth plans and roadmap of this channel. As a key partner to the SVP, you oversee a holistic strategy focused on driving efficiency and integration across organic and paid search.

In partnership with the SVP, you will ensure search integration with other media channels and acquisition marketing efforts. This will lead to consistent, progressive approaches to solving client challenges, delivering optimizations and seizing opportunities while driving client expansion and growth for KINESSO. As the VP, you are charged with revenue growth, team development and setting the stage for innovative approaches to search.

You will be ultimately responsible for high quality, project delivery on all client initiatives.

Responsibilities

· Partner with SVP to find and deploy relevant organic growth opportunities within clients managed · Establish strategy, account plans and overall direction for digital programs delivering on client goals/KPIs · Orchestrate strategic workflow with the day-to-day teams to drive high quality execution rooted in best practices · Own relationships with internal teams and key platform partners to deliver best-in-class solutions. Responsible for maintaining strong relationships with clients and agency partners · Promote the best working environment to help boost teamwork, morale and productivity. Drive growth for direct reports through goal setting, pathing, training, and providing opportunities to expand their skillset · Own strategic annual plan with clients to build on objectives and provide quarterly assessments and updates · Supports operational needs and serves as an escalation point.

Ownership of scope development and negotiations, financial forecasting, account profitability and team resource management. , how we are advancing Social product · Keeps current with new developments both in the industry and at the agency · Crafts appropriate client strategies, POVs, and thought leadership to elevate the product Required Skills Experience · Superior analytical skills, strategic thinking, communication and presentation skills with the ability to present to C-level executives · Demonstrated understanding of 3rd party tools, management platforms and analytics suites.