UM - Director, Programmatic

Position Summary The role of the Director, Programmatic is responsible for leading a programmatic business unit and ensuring its successful development and growth, from a business perspective and revenue perspective. This role includes the development of strong teams and successful client relationships. This individual will serve as a thought leader for the execution of world-class programmatic and addressable media programs.

The Director, Programmatic will collaborate with cross-functional roles to deliver operational excellence.

Key Responsibilities

Expert in the client’s business and builds trusted partnerships with all levels of client teams. Proven expert in programmatic media capabilities, including DSPs, DMPs, data-driven buying strategies, and addressable media activation; ability to find best in class solutions for clients and stay up-to-date with emerging tools/tech solutions; ability to evaluate and integrate new platforms independently into our product suite. Oversee team development and client service to ensure all needs are met.

Lead and mentor a team of professionals. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire great results. Serves as a high-level resource for team members for advice and counsel.

Build team structure and organize positions as necessary to meet the growing needs of the organization. Take part in revenue and partner forecasting and ensure that the business expectations are met. Recognizes and acts on opportunities to develop business with clients.

Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the client and agency. Works with programmatic partners (DSPs, SSPs, data providers, ad verification vendors, 3rd party technology partners) to participate in quarterly business reviews and ensure that we are meeting/exceeding performance goals. Lead by example and play an active role in cultivating the culture of our organization.

Cultivate strategic vendor and partner relationships to access alpha and beta opportunities, championing innovative programmatic solutions and ad formats that keep clients at the forefront of industry innovation. Provide strategic direction on presenting strategies/plans through to the client. Demonstrate thought-leadership both internally and externally.

Accountable for the achievement of goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns. Remain up-to-date with new developments in the digital landscape and educate teams and clients as required. Collaborate with internal teams to test and adopt new processes/tools Desired Skills Experience Post-Secondary education – University graduate and/or advertising/marketing college degree preferred.

Minimum of eight (8) years’ experience in paid digital media, with significant hands-on programmatic buying and strategy experience. Deep understanding of the programmatic ecosystem including display, video, CTV/OTT, audio, DOOH, eCommerce and addressable media channels. Strong understanding of trafficking and website tagging processes.

g. ). History of developing positive on-going business relationships, focus on client service.

Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business. Proven experience delivering inspiring and persuasive presentations. Solutions oriented and approaches obstacles with creativity and resolve.

Ability to manage complexity across multiple groups, clients and interagency partners. Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly. Ability to develop and foster strong relationships and partnerships internally and externally.