Project Manager, Growth Analytics

Business Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix , Kinesso , MAGNA , Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty.

The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. com . Position Summary In this role, you will manage integrated reporting and data management workstreams for paid media campaigns.

You will also be the primary liaison between internal (Business Intelligence, Communications Design Partnerships) and external stakeholders (Client Media and Measurement Teams, Vendors, and Creative Agencies) to execute approved measurement and analytics deliverables. This individual should have a strong interest in media, marketing and business intelligence.

Responsibilities

Manage reporting workstreams for a flawless campaign deliverable execution. Confirm timelines and expectations with Measurement vendors, creative agencies, site agency Review slide inputs with each of the craft teams and follow up on any missing items / items in need of edits Track follow-ups from craft meetings and ensure completeness prior to client check-ins Track any ongoing process issues that need internal or client resolution Share template and maintain version control throughout process Maintain master Gantt chart of annual reporting deliverables, flag any conflicts or scheduling issues Maintain RACI and process documentation Identify areas of potential risk and implement risk mitigation strategies on all assigned projects. Utilize and optimize workload distribution to ensure quality execution and delivery of solutions.

Work with Analytics team to identify and manage expectations of both internal reporting scope documents and external client needs at the project level. Communicate potential variances upstream through internal teams in timely fashion. Review and maintain documents that define analytics scope of work.

Attend support campaign kick-off meetings/calls by answering analytics/data needs questions and sending recaps. Ensure integrated reporting execution process is appropriately followed by craft teams. Revaluate SLAs on an as needed basis when given new direction from the clients.

Provide status updates and escalate issues to the Supervisor. Maintain data set organization within file storage. Prepare QA instructions for internal Analytics team.

Troubleshoot any data issues and solicit help from Analytics; other craft teams when needed. Desired Skills and Experience 3+ years of project management experience within either analytics, media, or creative services. Experience with project management software such as Asana, Jira, or Smartsheet is a plus Experience working within an advertising agency environment.

Required Skills and Experience Familiar with marketing communications strategy, measurement, data management, and processes across all media formats including online media, data process, tagging, and creative solutions. Knowledge of the digital media and analytics processes / methodologies. Track, record, and manage multiple projects at once.

Proficiency with Google Docs and Excel with an ability to embrace, onboard, and learn internal project management tools and systems.