Position Overview As Manager, Planning, you are managing the production and application of accurate and insightful consumer, cultural relevant, media and market intelligence to contribute to an impactful communications/media plan. With direction from your Associate Director or Director, you take the strategic design imperatives (Strategy On A Page: SOAP) and communications idea and deploy a variety of data and intelligence to identify and prioritize the best communications channels. In this role, you are leading the preparation of the communications/media plan flowchart via MediaTools or Lumina and ensuring the communications plan is built on solid, data rich fundamentals.

Working with partnerships, media publishers/ distributors/ suppliers, and your communications design team, you ensure the accuracy of the inputs required for the development of the media plan flowchart. The manager will develop junior talent and teach media planning fundamentals to internal teams and clients alike.

Responsibilities

Create accurate substantiated and detailed media plans and media planning scenarios In charge of timely, accurate delivery of day-to-day requests from the team along with disciplined and organized call-reports and timely follow-throughs Organize and develop client-facing category, culture and competitive tracking documents Work with the Associate Director and Partnerships team to develop the RFP to brief internal partnership’s/ SBU team and external partners Manage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/ MediaTools/Lumina to address the reach/frequency and business goals Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative compelling connections idea.

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family

to support you and your family. The salary range for this position is posted below.